Be Social
Jeff Cutler

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EVENTS
Speaker, Session Presenter • Journalism Interactive Conference • College Park, MD • October 28-29, 2011
Session Leader, Guest Speaker • Tech Day Camp • Quincy, MA • October 22, 2011
New Media Trainer, Social Media Tools and Techniques • Boston Globe Training Session with Kara Sassone • Boston, MA • October 20, 2011
Keynoter, Moderator, Panelist • Association of Cable Communicators Forum 2011 • New York, NY • October 5-6, 2011
Session Presenter • Excellence in Journalism Conference 2011 • New Orleans, LA • September 24-28, 2011
Guest • Tonya Hall Radio • September 2011
Guest Speaker • Social Media Integration Conference 2011 • Atlanta, GA • September 16-17, 2011
Moderator • The Business of Social Media Online Chat • September 13, 2011
Social Media Trainer • The Tools Journalists Use • NLGJA National Meeting • Philadelphia, PA • August 27, 2011
Guest Speaker • South Shore CPA Group • Where to Go, What to Know on the Web • Braintree, MA • July 28, 2011
Social Media Trainer • Summer Session at SPJ HQ • Indianapolis, IN • July 12, 2011
Guest Speaker • Alliance of Area Business Publications Summer Conference • Providence, RI • June 23, 2011
Panelist • New England XPO for Business • Social Media 101 - Get Your Business Noticed • May 25, 2011
On-Air Guest • Follow Friday with Maggie Rulli on The Pulse Network • Friday, May 6, 2011
Panelist • American Bar Association • Fad or Future? Social Media's Place in Today's Legal Profession • April 16, 2011
BeanCast Guest • MARCH MADNESS • March 20, 2011
Guest Host • HubSpot TV • Social Media Techniques and Missteps • March 11, 2011
Guest Speaker • Parenting Publications of America Annual Conference • Arlington, VA • March 4-5, 2011
BeanCast Guest • SUPER BOWL SATURDAY • February 5, 2011
Consumer Electronics Show • CES 2011 • Las Vegas • January 6-9, 2011
NomX3 Taping • Kel & Partners • South Boston, MA
BeanCast Guest • Sunday, December 5
Speaker/Trainer North Shore Technology Council at the Peabody Marriott • December 1
SEMA Show • Las Vegas • November 1-4
Social Media Training • Multiple Sessions - SPJ Annual Conference in Las Vegas • October 3-5
BeanCast Guest • Sunday, September 26
Speaker at the 140Conf Boston • September 14
Speaker, Downtown Boston Rotary Club • September 7 • Cohosts David Cutler and Mike Langford
Social Media Club Oil Spill Event Speaker • August 25 • see the videos of the event at YouTube
Digital Dads Guest with CC Chapman • Monday, August 9
Spent two weeks in New Orleans reporting on the BP Oil Spill
BeanCast Guest • Sunday, May 16
Edit.me Webinar Guest • Monday, May 17
Eat, Drink and Be Social pre-party • Sunday, May 23
Eat, Drink and Be Social event • Monday, May 24
Swiss Consulate, Boston, Panel Moderator • Tuesday, May 25
Social Media Training • Columbus Dispatch - May 1
TBD Session(s) • SPJ Region 1 Conference, NY, NY - April 9-10
Social Media Training • RTDNA in Las Vegas - April 12-13
Social Media Training • Bloomington Herald - February 25
Social Media Training • Wichita Eagle/Others - March 4
Social Media Training • Chicago Community Media Workshop - March 9
NomX3.com Tapings • South by Southwest - Various locations - March 13-16
Social Media Training • Community Newspapers, Saratoga - March 24-25
Guest Speaker at LaunchCamp Boston and Social Media Breakfast 16 in Boston. Event was held at NERD and topic was Content Creation.
Podcamp Western Massachusetts presenter - two sessions. Time management using social media tools; and How to create online video.
Also filmed an episode of NomX3 at Podcamp Western Massachusetts. This was #PCWM2.
Consumer Electronics Show - Las Vegas. Covering the event for MobileMag.com among other outlets.
NomX3 filming at Boloco, Fajitas and Ritas, Tastings Wine Bar and Bistro, and other venues.
Training sessions at NERD and also for the Society of Professional Journalists at newsrooms across the country.
Podcamp New Hampshire presenter. Also filmed an episode of NomX3 at the first NH Podcamp.
Arlington, MA Chamber of Commerce
Social Media PanelUniversity of Massachusetts - "How to Communicate with the Media -- Using Social Media"
"60 Sites in 60 Minutes: Site Stampede, a Journalist's Guide to New Media" at the SPJ Annual Conference, Sat. Aug. 29
AIM Mutual
Where to Go and What to Know: The WebHRM DIet, Boston
Twitter for Business private sessionMetroWest Chamber of Commerce
LinkedIn for BusinessNat'l Assoc. of Women Bus. Owners
Social Media for BusinessPodcamp Boston '09 presenter
The Future of WorkPodcamp Boston '07 presenter
FreelancingSalty Legs Career Club
Social Media for Job HuntersWord on the Tweet radio show guest
---------------------------- If you'd like to have me speak at your event/to your organization, send an email to
jeff [at] jeffcutler [dot] com.---------------------------- -
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Dissecting ShopVac by Jonathan Coulton
This is a pure, in-the-shower idea. Meaning it came to me while I was in the shower and listening to Coulton’s music.
As some of you are aware, I did a 90-minute interview with the musician this spring and have been shopping a feature on him to various publications. Either he’s already jumped the shark or has too much ink, but buyers have been very scarce.
That hasn’t dulled my affection for his songs and for the depth with which he must have thought out the lyrics. As the title of this column indicates, I’m going to go through the song ShopVac and give my thoughts on various passages.
If you don’t have the song, google ShopVac Coulton and you’ll find a copy you can purchase or just listen to.
Here we go. First, take a quick read through the lyrics then I’ll give my thoughts on stanzas (are they stanzas or just paragraphs if they’re posted in text?) 1, 3, 5, and 8. I welcome your comments. Further, if you’re an editor reading this and want an article crafted from the Coulton interview – please drop me a note – jeff (at) jeffcutler dot com.
We took the freeway out of town
We found a place to settle down
We bought a driveway and a swingset and a dog
You got your very own bathroom
I got my very own workshop in the basement
We sit around staring at the wall-to-wall
Take field trips to our favorite mall
Waiting for the day when all the kids grow up and leave us here
If you need me
I`ll be downstairs
With the shop vac
You can call but I probably won`t hear you
Because it`s loud with the shop vac on
But you`ll be OK
Cause you`ll be upstairs
With the TV
You can cry and I probably won`t hear you
Because it`s loud with the shop vac on
We hung a flag above the door
Checked out the gourmet grocery store
I bought a mower I can ride around the yard
But we haven`t got real friends
And now even the fake ones have stopped calling
Maybe if you forget to hide the keys
I`ll take a ride to Applebee`s
I`ll come home drunk on daiquiris and throw up on the neighbor`s lawn
If you need me
I`ll be downstairs
With the shop vac
You can call but I probably won`t hear you
Because it`s loud with the shop vac on
But you`ll be OK
Cause you`ll be upstairs
With the TV
You can cry and I probably won`t hear you
Because it`s loud with the shop vac on
I like the Starbucks here that`s better than the other one
Because the other one`s not as good
They really need to put a light there cause it`s hard to turn
It`s hard to make a left turn
And when it`s time to go to bed
I`m still awake inside my head
I`m floating up above the house and looking down
I guess I gotta go back there
I guess there never was any other answer
And as the freeway hums the cars go by
The headlights roll across the sky
Many miles away and I can see them speeding through the dark
If you need me
I`ll be downstairs
With the shop vac
You can call but I probably won`t hear you
Because it`s loud with the shop vac on
But you`ll be OK
Cause you`ll be upstairs
With the TV
You can cry and I probably won`t hear you
Because it`s loud with the shop vac on
Stanza 1 is the quintessential set of info that you need for this journey into Coulton’s head and actually into the head of the guy who’s the protagonist in Coulton’s story.
As you can tell, it’s a simple tale of leaving the big city and moving to the suburbs. But everything is seemingly measured by parts of the house instead of the parts of the people. Except maybe the private bathroom. But that’s a cultural belief that men have about women and their need to spend inordinate amounts of time in the bathroom.
The swingset and dog speak to not knowing if the couple wants kids. Get the swingset in case. Get the dog as a replacement if we don’t have kids.
And the workshop is just a symbol of the guy’s power or skill in taking care of things. Just like he took care of things (interpreted) by getting the house.
Stanza 3 is really the refrain. Not being a music person, I think I’m labeling things correctly. Gimme a shout if I slip up.
In this set of lyrics, Coulton lays down the groundwork for the daily grind the couple will encounter. Even though they’ve escaped from the city and moved to their dream palace, they haven’t solved any of the issues or differences between them.
I liken this to the wedding-day thought process some people cling to. Although a wedding is a gateway to the rest of a couple’s life, it’s just one day. Unfortunately, some men and women place a huge amount of significance on that one day and invariably face a post-wedding letdown after the big day.
These two fall right into that. The song is only three and half minutes long, so we don’t get to follow them along their dating, courtship, marriage, first apartment/condo. What we do see is that they fall right into their lifestyle patterns regardless of locale.
The words are genius. “You can call but I probably won’t hear you.” That’s brilliant. Passive-aggressive AND accurate. Gives the guy an added excuse if he’s not aware or receptive to the woman’s tears.
It also shows how aware of relationships and human nature Coulton has become over his musical career.
Stanza 5 is deep and dark and short. It speaks to the woman’s practice of hiding the car keys because the guy gets a little distant and runs away from his life by taking a ride in the car. It could be a hint to a dozen things – like an affair or a drinking problem or gambling or just plain avoidance.
But the third line in that set gives us an answer. It’s clear that the guy goes out and drinks regularly and comes home bombed. We don’t know if he beats the woman, but we know he’s out of control enough to puke willy-nilly and that measures like hiding the keys are necessary.
It’s a gloomy existence even if it is sung fast with a fun beat and vocal style.
For a second, Coulton jumps to social commentary when he talks about Starbucks and there being one on every corner and the insanity of a society in which this can happen. Then he’s back on the guy’s thoughts.
In stanza 8 we finally get a deeper view into the man’s psyche. It gives listeners a solid peg on which they can hang the rest of the song and understand why the tone of the other passages is so fatalistic.
The man is “awake inside my head” and evaluating his life. It’s the only escape he has and probably the one he might end up taking if things don’t change for the better. I envision a suicide in this guy’s future or perhaps just drinking himself to death to avoid his life.
When listening, see if you can make out what the news reporter says about a man going berserk with a shotgun. Nice touch.
The final lines that show he succumbs again to his existence is “I guess I gotta go back there; I guess there never was any other answer.”
I wonder if he was trapped in this relationship. If he wasn’t strong enough to get out. If it was an arranged marriage.
Coulton leaves some questions unanswered. But isn’t that the beauty of art that makes you think?
If you need me, I’ll be upstairs….
Keep reading!