Monthly Archives: September 2011

Ex communities adveho verum

Today, I’m talking about take-aways at the Gravity Summit. Just heard from Greg Shove of Halogen Media who told the audience that from influencers comes truth. Or as the title of this post says, from communities comes truth.

Is that really the way businesses should be trying to get customers and subsequently be trying to leverage those first customers to get more customers? Maybe that’s how it works. Think about your affinity for brands. Think about how you are emotionally or logically tied to products. Then think what your price would be to share your love of a brand with your friends.

Finally, if a brand found your price and met it, would you put your voice/face/reputation out there for a brand? Which companies would never get your support? Which ones would you support – or do you support already – for little or no compensation?

Posted in Main, News Article, social media | Tagged , , , , , | Leave a comment

Marketing THROUGH Influencers, Not Marketing TO Them.

Interesting comments today from Matt Britton of Mr. Youth. The company was formed as an “antidote for traditional media burnout in the youth market.” The company is working with BING to create brand success by “marketing THROUGH influencers” and not by … —yes, there’s more—

Posted in Column, Main, social media | Tagged , , , , , | 1 Comment

Gravity Summit – Fewer Tweets, More Content

Ever have someone in your Twitter stream who seems to clog your life with a bunch of inconsequential crap over the course of a day? You know the people…folks who tweet from a #redsox game and give info on every … —yes, there’s more—

Posted in Main, News Article, social media | Tagged , , , , , , | Leave a comment