Be Social
Jeff Cutler
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EVENTS
Speaker, Session Presenter • Journalism Interactive Conference • College Park, MD • October 28-29, 2011
Session Leader, Guest Speaker • Tech Day Camp • Quincy, MA • October 22, 2011
New Media Trainer, Social Media Tools and Techniques • Boston Globe Training Session with Kara Sassone • Boston, MA • October 20, 2011
Keynoter, Moderator, Panelist • Association of Cable Communicators Forum 2011 • New York, NY • October 5-6, 2011
Session Presenter • Excellence in Journalism Conference 2011 • New Orleans, LA • September 24-28, 2011
Guest • Tonya Hall Radio • September 2011
Guest Speaker • Social Media Integration Conference 2011 • Atlanta, GA • September 16-17, 2011
Moderator • The Business of Social Media Online Chat • September 13, 2011
Social Media Trainer • The Tools Journalists Use • NLGJA National Meeting • Philadelphia, PA • August 27, 2011
Guest Speaker • South Shore CPA Group • Where to Go, What to Know on the Web • Braintree, MA • July 28, 2011
Social Media Trainer • Summer Session at SPJ HQ • Indianapolis, IN • July 12, 2011
Guest Speaker • Alliance of Area Business Publications Summer Conference • Providence, RI • June 23, 2011
Panelist • New England XPO for Business • Social Media 101 - Get Your Business Noticed • May 25, 2011
On-Air Guest • Follow Friday with Maggie Rulli on The Pulse Network • Friday, May 6, 2011
Panelist • American Bar Association • Fad or Future? Social Media's Place in Today's Legal Profession • April 16, 2011
BeanCast Guest • MARCH MADNESS • March 20, 2011
Guest Host • HubSpot TV • Social Media Techniques and Missteps • March 11, 2011
Guest Speaker • Parenting Publications of America Annual Conference • Arlington, VA • March 4-5, 2011
BeanCast Guest • SUPER BOWL SATURDAY • February 5, 2011
Consumer Electronics Show • CES 2011 • Las Vegas • January 6-9, 2011
NomX3 Taping • Kel & Partners • South Boston, MA
BeanCast Guest • Sunday, December 5
Speaker/Trainer North Shore Technology Council at the Peabody Marriott • December 1
SEMA Show • Las Vegas • November 1-4
Social Media Training • Multiple Sessions - SPJ Annual Conference in Las Vegas • October 3-5
BeanCast Guest • Sunday, September 26
Speaker at the 140Conf Boston • September 14
Speaker, Downtown Boston Rotary Club • September 7 • Cohosts David Cutler and Mike Langford
Social Media Club Oil Spill Event Speaker • August 25 • see the videos of the event at YouTube
Digital Dads Guest with CC Chapman • Monday, August 9
Spent two weeks in New Orleans reporting on the BP Oil Spill
BeanCast Guest • Sunday, May 16
Edit.me Webinar Guest • Monday, May 17
Eat, Drink and Be Social pre-party • Sunday, May 23
Eat, Drink and Be Social event • Monday, May 24
Swiss Consulate, Boston, Panel Moderator • Tuesday, May 25
Social Media Training • Columbus Dispatch - May 1
TBD Session(s) • SPJ Region 1 Conference, NY, NY - April 9-10
Social Media Training • RTDNA in Las Vegas - April 12-13
Social Media Training • Bloomington Herald - February 25
Social Media Training • Wichita Eagle/Others - March 4
Social Media Training • Chicago Community Media Workshop - March 9
NomX3.com Tapings • South by Southwest - Various locations - March 13-16
Social Media Training • Community Newspapers, Saratoga - March 24-25
Guest Speaker at LaunchCamp Boston and Social Media Breakfast 16 in Boston. Event was held at NERD and topic was Content Creation.
Podcamp Western Massachusetts presenter - two sessions. Time management using social media tools; and How to create online video.
Also filmed an episode of NomX3 at Podcamp Western Massachusetts. This was #PCWM2.
Consumer Electronics Show - Las Vegas. Covering the event for MobileMag.com among other outlets.
NomX3 filming at Boloco, Fajitas and Ritas, Tastings Wine Bar and Bistro, and other venues.
Training sessions at NERD and also for the Society of Professional Journalists at newsrooms across the country.
Podcamp New Hampshire presenter. Also filmed an episode of NomX3 at the first NH Podcamp.
Arlington, MA Chamber of Commerce
Social Media PanelUniversity of Massachusetts - "How to Communicate with the Media -- Using Social Media"
"60 Sites in 60 Minutes: Site Stampede, a Journalist's Guide to New Media" at the SPJ Annual Conference, Sat. Aug. 29
AIM Mutual
Where to Go and What to Know: The WebHRM DIet, Boston
Twitter for Business private sessionMetroWest Chamber of Commerce
LinkedIn for BusinessNat'l Assoc. of Women Bus. Owners
Social Media for BusinessPodcamp Boston '09 presenter
The Future of WorkPodcamp Boston '07 presenter
FreelancingSalty Legs Career Club
Social Media for Job HuntersWord on the Tweet radio show guest
---------------------------- If you'd like to have me speak at your event/to your organization, send an email to
jeff [at] jeffcutler [dot] com.---------------------------- Also find me here…
See that little picture with quotes in it? It's a link where you can buy Scrivener 2.0 for Mac OS X. It's the software I'm using to write my next couple of books. Easy to use, the software keeps even a creative like me organized.
Monthly Archives: October 2011
Customer Engagement – Wegmans Style
Some of you might know Gretchen, my better, smarter and seemingly more socially influential half. Recently, she was spurred by her love of the Wegmans grocery store chain to organize the #wegupma event – essentially a rented van full of friends and family that arrived and reveled in the grand opening of the Northborough, MA Wegmans store.
She wrote a blog post about her experience at the grand opening and also included in that post a little sadness. During our trip to Wegmans (the grand opening was also attended by 24,994 other rabid fans), she forgot to purchase plastic wrap and paper towels.
Well, Wegmans is on the social media ball. They tweeted at us all day, followed and retweeted our photos of the grand opening. Engaged with us about our experiences. And when they saw that Gretchen forgot her paper towels and plastic wrap, they called her.
Actually, Kevin Russell, store manager at the new Wegmans called her. He left a message saying that he felt sorry that our Wegmans experience was incomplete and was sending a delivery to our house in Hingham. Seriously. TO OUR HOUSE, 47 miles away. Here’s the video of what we found on the porch when we got home today…
So, if you run a company that might be having some trouble understanding the right and wrong ways to engage using social media, I urge you to take a lesson from the Wegmans team. They spend time paying attention to what people are sharing about them on the Web (active listening), and they actually think about what matters to people – being heard and being valued.
If you don’t think this type of activity pays off, ask yourself if your business could benefit from 25,000 people coming to your next grand opening.
Posted in Column, Main, social media
Tagged customers, engagement, groceries, northborough, paper towels, shopping, twitter, wegmans, youtube
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Books We Don’t Need to See. Social Media Musing.
Just back from the #bbf2011 (Boston Book Festival), I sat down to think about my books. While this connects peripherally to my girlfriend’s new job at Raising a Reader, it was more of an angst-ridden veiled confession that I have too many books.
And I do. Just take a quick look in this shelf among the “Dummies” books and the books I’ve written (see poster on top), there are multiple social media, classic literary and just plain fun books. But are they really all useful? Should they have been published at the expense of wasting paper, inflating egos and eventually filling landfills and wood stoves?
I say not. But it’s too late for the selection of books on these shelves – I’ll gladly pass some of the good ones along to friends and family who want to read them. Today, I’m going to give you a quick list of fictional social media titles that should never be written (even though some publishers will feel compelled to do so).
Bear in mind that some books that are already out there have some very real value. I’ve even had session attendees ask me for the best books on Twitter – so there is a market for more than you realize. Here we go…
Facebook Status Updates 101 – How to Leverage Facebook to Gain Friends and Influence People
Checking In – Using Foursquare to Get Your House Robbed
Wijacking Your Way to the Top – Using Free Wifi to Save $60 a Month on Fios
Tweetups – Using Twitter to Invite People to a Party
Hashtags and the Rules to Follow
NSFW! The Most Popular Videos on YouTube
Always Be Charging. Why Dead iPhones Happen to Good People.
The Social Media Fishbowl and How to Avoid the Toilet
So, what are some of your favorites of the books already out there? What book would you buy to demystify the Internet – or would you just Google it? And what are some of the subjects and tools you think need no special explanation in today’s socially connected community?
Posted in Column, Main, social media
Tagged book fair, books, Boston, common sense, excess, NPR, Raising a Reader, social media, WBUR
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Speaker Wanted? Call Me. Social Media and Content Road Trip.
If you’re familiar with the business environment, companies are increasingly getting on board with social media communication tools. They’re becoming motivated to learn about social media and by extension, they’re hosting more on-site and peripheral training events where their entire … —yes, there’s more—
Posted in Column, Main, social media
Tagged book, communication, guest speaker, Marketing, marketwire, social media for your business, training
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