I immediately took it to the bathroom…where I weighed it. The book is pretty light, but I think that’s a factor of the paper stock they used. Because in information, the book is really chock-full of content. I gave it a read and then promptly put it in one of the locations (irony or coincidence) in the Bungalow where I keep other books by smart people.

While you can get your own copy of Location-Based Marketing for Dummies here, you will have to fight collectors and the folks at Antiques Roadshow pretty hard to get copies of the other books pictured. They’re by people like…

CC_Chapman, Gary Vaynerchuk, Brian Halligan, Melanie Notkin, Dan Brown, George Will, Joe Jaffe, Shel Israel, Spencer Johnson, Steve Garfield and Ann Handley.

Just look for their books in these photos. If I missed your book in these shots, leave a comment in the comments. Ultimately, reading books is what separates us from those who don’t read books. I think if you fall into the former category and not the latter (and know what latter means), you should pick up your own copy of Aaron Strout and Mike Schneider’s Location-Based Marketing for Dummies. I did a REAL REVIEW of the book over at my gadget reporter site.

To steal a tagline, it’s everywhere you want to be.

© Jeff Cutler for Jeff Cutler - columns, essays and opinions, 2011. | Permalink | 2 comments | Add to del.icio.us
Post tags: aaron strout, Ann Handley, books, Brian Halligan, CC_Chapman, Dan Brown, gary vaynerchuk, George Will, joe jaffe, location-based marketing for dummies, Melanie Notkin, mike schneider, Shel Israel, Spencer Johnson, steve garfield, wiley, writer

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After a very pleasant exchange with the head Genius at Derby Street, we got my mother’s computer back and her new 13-Inch Macbook Air AND got the service we fully expected when she dropped $1800 at the store last Friday.

What occurs to me is that somebody at the store should be paying more attention to customer service and the backroom scheduling. There’s no reason we should have to wait 72 hours to move 4GB of data from one computer to another.

Your thoughts?

****************************

4:30PM – Apple Store – Derby Street Shoppes

I’m just going to ask a few questions and then let you answer them. They’re based on a recent – and by recent I mean CURRENT – experience I had at the Apple Store Derby Street. I’m sitting at a Personal Setup bar at the Apple Store typing this on a 13-inch Macbook Air. Not the same Macbook Air I’m picking up for my mother, but one that is happily sitting here for people to use.

So, here are my questions?

1 – Would you continue to do business with a company that promised your computer in 24-48 hours and then kept you waiting nearly 72 hours for a product you purchased?

2 – Would you voice your displeasure to the person answering the phone when they had trouble spelling the name JEFF three times?

3 – Would you tell two friends and let them tell two friends about your experience with an Apple Genius staff that was unfamiliar with using “sneaker net” to move files from an older laptop to the new laptop?

4 – Would you be surprised that they dealt with my mother far differently than they dealt with me? Both on the phone and in person.

Have you any Apple devices? Does the sleek, amazing design and capability make up for sometimes poor and boorish customer service?

I wait for your comments.

© Jeff Cutler for Jeff Cutler - columns, essays and opinions, 2011. | Permalink | 2 comments | Add to del.icio.us
Post tags: annoyed, Apple, customer service, derby street, hingham, Jeff Cutler, macbook air

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Their shows are also archived as a podcast. Find out more at their site – linked above.

What are you doing lately and where have you appeared?

© Jeff Cutler for Jeff Cutler - columns, essays and opinions, 2011. | Permalink | No comment | Add to del.icio.us
Post tags: everything internet radio, guest, Marketing

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In a tweet this morning they explained how you can get a vanity shortened URL for your Google+ account. It’s not affiliate with Google, but it makes it darn easy for people to find you instead of sending them a long string of numbers.

Just go to Gplus.to and they give you a place to fill in your request vanity URL. Easy as pie.

For example, to find me now on Google+, just go to http://gplus.to/jeffcutler and it will bring up my profile.

Thanks Mashable!

© Jeff Cutler for Jeff Cutler - columns, essays and opinions, 2011. | Permalink | 3 comments | Add to del.icio.us
Post tags: google, gplus.to, Jeff Cutler, mashable, tips and tricks

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What makes this a social media story is that the folks at the Today Show responded quickly with a link to that segment so I could easily watch what I had missed on regular TV earlier this morning. Here’s the embedded video…

Visit msnbc.com for breaking news, world news, and news about the economy

© Jeff Cutler for Jeff Cutler - columns, essays and opinions, 2011. | Permalink | No comment | Add to del.icio.us
Post tags: columbia university, foster brother, social media, sudan, today show, video

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