Category Archives: News Article

Ex communities adveho verum

Today, I’m talking about take-aways at the Gravity Summit. Just heard from Greg Shove of Halogen Media who told the audience that from influencers comes truth. Or as the title of this post says, from communities comes truth.

Is that really the way businesses should be trying to get customers and subsequently be trying to leverage those first customers to get more customers? Maybe that’s how it works. Think about your affinity for brands. Think about how you are emotionally or logically tied to products. Then think what your price would be to share your love of a brand with your friends.

Finally, if a brand found your price and met it, would you put your voice/face/reputation out there for a brand? Which companies would never get your support? Which ones would you support – or do you support already – for little or no compensation?

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Gravity Summit – Fewer Tweets, More Content

Ever have someone in your Twitter stream who seems to clog your life with a bunch of inconsequential crap over the course of a day? You know the people…folks who tweet from a #redsox game and give info on every … —yes, there’s more—

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Conference Content

My current assignments in covering technology and lifestyle events has me flying back and forth across the United States. So, it was a relief this week when I found myself signed up to cover two events in my home state. … —yes, there’s more—

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Does the Enterprise Use Twitter?

According to one of my favorite sites, What The Hashtag (linked below), the folks who work in cloud computing and Enterprise 2.0 are rabid users of social media. While they might not use the nuanced approach of Ron Sylvester or … —yes, there’s more—

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Motivating Communities

I’m now in a session at Enterprise 2.0 learning how to measure social media activity within communities and entire populations. Here are a few of the resources these guys have shared with us so far… Google Sets Searchword Research Next … —yes, there’s more—

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Nuggets of Good Info

While still in the Cloud Computing session, the speakers showed a great slide – in my opinion – of questions to ask your data services provider. Pardon the blurry photo, lighting wasn’t fantastic in the ballroom. What questions would you … —yes, there’s more—

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Smarter than me – Enterprise 2.0

I cover technology events. I write about the gadgets and the tech that people use daily. I’m even a correspondent for outlets that require a technology reporter in the field when they can’t afford to send a staffer across the … —yes, there’s more—

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Of fast cars and fast…

…social media strategies. Last summer, as part of my ongoing quest to have new adventures and meet new people, I hooked up with Ray Chang. He was doing an experiment with a Ferrari 360 Modena and I got to go … —yes, there’s more—

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Learning from a distance

Back in the 1980s a friend of mine was really excited about a concept called distance learning. The process was effectively teaching folks using technology. It allowed for entire classes to be in disparate locations while still interacting. The company … —yes, there’s more—

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Audiovox – Promises, TV and Books

Want to watch TV from your car or other vehicle? Audiovox announced a few moments ago that their FLOTV product is already in the marketplace and will be appearing in more places over the course of 2010. FLOTV, if youre … —yes, there’s more—

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