Be Social
Jeff Cutler
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EVENTS
Speaker, Session Presenter • Journalism Interactive Conference • College Park, MD • October 28-29, 2011
Session Leader, Guest Speaker • Tech Day Camp • Quincy, MA • October 22, 2011
New Media Trainer, Social Media Tools and Techniques • Boston Globe Training Session with Kara Sassone • Boston, MA • October 20, 2011
Keynoter, Moderator, Panelist • Association of Cable Communicators Forum 2011 • New York, NY • October 5-6, 2011
Session Presenter • Excellence in Journalism Conference 2011 • New Orleans, LA • September 24-28, 2011
Guest • Tonya Hall Radio • September 2011
Guest Speaker • Social Media Integration Conference 2011 • Atlanta, GA • September 16-17, 2011
Moderator • The Business of Social Media Online Chat • September 13, 2011
Social Media Trainer • The Tools Journalists Use • NLGJA National Meeting • Philadelphia, PA • August 27, 2011
Guest Speaker • South Shore CPA Group • Where to Go, What to Know on the Web • Braintree, MA • July 28, 2011
Social Media Trainer • Summer Session at SPJ HQ • Indianapolis, IN • July 12, 2011
Guest Speaker • Alliance of Area Business Publications Summer Conference • Providence, RI • June 23, 2011
Panelist • New England XPO for Business • Social Media 101 - Get Your Business Noticed • May 25, 2011
On-Air Guest • Follow Friday with Maggie Rulli on The Pulse Network • Friday, May 6, 2011
Panelist • American Bar Association • Fad or Future? Social Media's Place in Today's Legal Profession • April 16, 2011
BeanCast Guest • MARCH MADNESS • March 20, 2011
Guest Host • HubSpot TV • Social Media Techniques and Missteps • March 11, 2011
Guest Speaker • Parenting Publications of America Annual Conference • Arlington, VA • March 4-5, 2011
BeanCast Guest • SUPER BOWL SATURDAY • February 5, 2011
Consumer Electronics Show • CES 2011 • Las Vegas • January 6-9, 2011
NomX3 Taping • Kel & Partners • South Boston, MA
BeanCast Guest • Sunday, December 5
Speaker/Trainer North Shore Technology Council at the Peabody Marriott • December 1
SEMA Show • Las Vegas • November 1-4
Social Media Training • Multiple Sessions - SPJ Annual Conference in Las Vegas • October 3-5
BeanCast Guest • Sunday, September 26
Speaker at the 140Conf Boston • September 14
Speaker, Downtown Boston Rotary Club • September 7 • Cohosts David Cutler and Mike Langford
Social Media Club Oil Spill Event Speaker • August 25 • see the videos of the event at YouTube
Digital Dads Guest with CC Chapman • Monday, August 9
Spent two weeks in New Orleans reporting on the BP Oil Spill
BeanCast Guest • Sunday, May 16
Edit.me Webinar Guest • Monday, May 17
Eat, Drink and Be Social pre-party • Sunday, May 23
Eat, Drink and Be Social event • Monday, May 24
Swiss Consulate, Boston, Panel Moderator • Tuesday, May 25
Social Media Training • Columbus Dispatch - May 1
TBD Session(s) • SPJ Region 1 Conference, NY, NY - April 9-10
Social Media Training • RTDNA in Las Vegas - April 12-13
Social Media Training • Bloomington Herald - February 25
Social Media Training • Wichita Eagle/Others - March 4
Social Media Training • Chicago Community Media Workshop - March 9
NomX3.com Tapings • South by Southwest - Various locations - March 13-16
Social Media Training • Community Newspapers, Saratoga - March 24-25
Guest Speaker at LaunchCamp Boston and Social Media Breakfast 16 in Boston. Event was held at NERD and topic was Content Creation.
Podcamp Western Massachusetts presenter - two sessions. Time management using social media tools; and How to create online video.
Also filmed an episode of NomX3 at Podcamp Western Massachusetts. This was #PCWM2.
Consumer Electronics Show - Las Vegas. Covering the event for MobileMag.com among other outlets.
NomX3 filming at Boloco, Fajitas and Ritas, Tastings Wine Bar and Bistro, and other venues.
Training sessions at NERD and also for the Society of Professional Journalists at newsrooms across the country.
Podcamp New Hampshire presenter. Also filmed an episode of NomX3 at the first NH Podcamp.
Arlington, MA Chamber of Commerce
Social Media PanelUniversity of Massachusetts - "How to Communicate with the Media -- Using Social Media"
"60 Sites in 60 Minutes: Site Stampede, a Journalist's Guide to New Media" at the SPJ Annual Conference, Sat. Aug. 29
AIM Mutual
Where to Go and What to Know: The WebHRM DIet, Boston
Twitter for Business private sessionMetroWest Chamber of Commerce
LinkedIn for BusinessNat'l Assoc. of Women Bus. Owners
Social Media for BusinessPodcamp Boston '09 presenter
The Future of WorkPodcamp Boston '07 presenter
FreelancingSalty Legs Career Club
Social Media for Job HuntersWord on the Tweet radio show guest
---------------------------- If you'd like to have me speak at your event/to your organization, send an email to
jeff [at] jeffcutler [dot] com.---------------------------- Also find me here…
See that little picture with quotes in it? It's a link where you can buy Scrivener 2.0 for Mac OS X. It's the software I'm using to write my next couple of books. Easy to use, the software keeps even a creative like me organized.
Category Archives: social media
How to Host a Tweetup
I’ll admit it, this isn’t a topic that really requires much writing – unlike my first book on mountain biking. So I spent about 37 minutes tonight writing the attached eBook before settling down to watch Downton Abbey on PBS.
This shot taken by Derek Peplau at Nogup3 - a Boston Tweetup - you can find more of Derek's shots at http://www.flickr.com/photos/peplau
The title is self-explanatory. If you don’t know how to host a tweetup, this is the book for you. Just click on the link below and it will download for you. You will know how to host a tweetup and you’ll be the envy of all your friends and business colleagues. This is really Tweetups made easy, and the mystery of successful Tweetups will be solved.
I welcome your comments and ideas for future books. Enjoy!
Posted in Column, Feature, Main, social media
Tagged book, Boston, boston tweetup, ebook, fun, how to host a tweetup, parties made easy, social media, tweetups made easy
1 Comment
Content Strategy
Have you seen the site XtraNormal yet? If not, I’ll wait while you go take a look. Essentially, it’s a site that allows you to create little skits using a variety of characters and then record that skit to video. THEN, you can upload that skit to YouTube and suddenly have a viral video on your hands.
Well, if it were that simple, everyone would be doing it. But I’ve had a series of clients find some value in the light, easy-to-create skits and I’ve also taken to doing a few myself – see my YouTube channel for an example or two.
The reason I mention XtraNormal is because 2012 looks to be the year of content strategy for a lot of companies. No matter what channel you operate or with whom you communicate (B2B, B2C, public sector, media), the use of content to achieve your goals has never been more important. You want eyeballs, audiences want information. The sticking point is finding the best way to deliver that content so everyone emerges from the content orgy satisfied.
Suffice it to say, there’s no silver bullet. This is still the misunderstood world of social media where everyone things content is free on the Internet and that social tools and engagement are also low- or no-cost. At the end of 2011, that belief took a hit as some agencies jettisoned their smoke-and-mirrors social media practitioners and went back to the hard work and clear communication that had proved successful in the past.
I expect more of this happen in the early part of 2012 and then I think Q2 will be the golden age of content strategy. Companies will be working toward establishing new channels in which to engage their audiences and they’ll require great writers, interviewers and communicators to help them do that.
Over the next couple weeks, I’ll do a few posts on how content strategy works and how anyone can use it to reach their target market. Until then, take a look around your office and see who’s just faking it until they get lucky. The trick isn’t knowing how to schedule a status update, sent an e-press release or host a tweetup, it’s knowing how to identify audiences, craft messages and then communicate those messages in the appropriate channels.
What are your thoughts on how social media will shake out in 2012?
Posted in Feature, Main, social media
Tagged 2012, content strategy, jason falls, social media, xtranormal, youtube
1 Comment
Girl Bloggers and Boy Bloggers
Right now, everyone in social media is doing content marketing. They’re either getting paid well for it or they’re struggling to find work and keep getting fired because they overpromised the returns companies would see from social. I fall into the former category, but I still consider myself a struggling author/content marketer/SocMed Guru because I’m doing the cobbler’s kids routine. I don’t write enough on my own sites to keep people coming back – some people say you need to do something daily and do it well every day to get people to notice…like what the sun does over the water each evening.
Maybe you’ve done it too. You write some magnificent posts that get people thinking. You get some comments rolling and think you’ve got it made. Then you wander away for a few minutes and suddenly months have gone by and the blog is stagnating.
Happens to everyone. But the approach upon return is dictated by your gender. Seriously. Think about men and women and how we cultivate and maintain our friendships. We’re drastically different and I posit we’re the same way online. To wit…
Women agonize over seeing old friends again. They bear the weight of the world on their soul when trying to figure out the right things to say and the right way to break into conversation with friends from ages ago. Maybe these women have shared secrets and fears and more…but separate them for a while and it’s like recreating the relationship.
Men are not that complex. Separate us for four minutes or for four score and you get the same result. “Hey dickface, your Astros still blow. How’s work? Want a beer?” That’s it. If men are real lucky, they’ll get a man hug and maybe some chicken wings…but the angst isn’t there when guys reconnect.
That brings me to my point about blogging hiatuses. When a woman abandons her blog for a bit, she apologizes like a repentant mass murderer when she returns. A guy just jumps back in and says, “here’s what’s going on, enjoy!”
So, read the above one more time so you didn’t miss any nuance or sarcasm and then hear me clearly, “Here’s what’s going on, enjoy!”
Posted in Column, Main, social media
Tagged blogging, content marketing, men, relationships, social media, women, writing
4 Comments
Customer Engagement – Wegmans Style
Some of you might know Gretchen, my better, smarter and seemingly more socially influential half. Recently, she was spurred by her love of the Wegmans grocery store chain to organize the #wegupma event – essentially a rented van full of friends and family that arrived and reveled in the grand opening of the Northborough, MA Wegmans store.
She wrote a blog post about her experience at the grand opening and also included in that post a little sadness. During our trip to Wegmans (the grand opening was also attended by 24,994 other rabid fans), she forgot to purchase plastic wrap and paper towels.
Well, Wegmans is on the social media ball. They tweeted at us all day, followed and retweeted our photos of the grand opening. Engaged with us about our experiences. And when they saw that Gretchen forgot her paper towels and plastic wrap, they called her.
Actually, Kevin Russell, store manager at the new Wegmans called her. He left a message saying that he felt sorry that our Wegmans experience was incomplete and was sending a delivery to our house in Hingham. Seriously. TO OUR HOUSE, 47 miles away. Here’s the video of what we found on the porch when we got home today…
So, if you run a company that might be having some trouble understanding the right and wrong ways to engage using social media, I urge you to take a lesson from the Wegmans team. They spend time paying attention to what people are sharing about them on the Web (active listening), and they actually think about what matters to people – being heard and being valued.
If you don’t think this type of activity pays off, ask yourself if your business could benefit from 25,000 people coming to your next grand opening.
Posted in Column, Main, social media
Tagged customers, engagement, groceries, northborough, paper towels, shopping, twitter, wegmans, youtube
10 Comments
Books We Don’t Need to See. Social Media Musing.
Just back from the #bbf2011 (Boston Book Festival), I sat down to think about my books. While this connects peripherally to my girlfriend’s new job at Raising a Reader, it was more of an angst-ridden veiled confession that I have too many books.
And I do. Just take a quick look in this shelf among the “Dummies” books and the books I’ve written (see poster on top), there are multiple social media, classic literary and just plain fun books. But are they really all useful? Should they have been published at the expense of wasting paper, inflating egos and eventually filling landfills and wood stoves?
I say not. But it’s too late for the selection of books on these shelves – I’ll gladly pass some of the good ones along to friends and family who want to read them. Today, I’m going to give you a quick list of fictional social media titles that should never be written (even though some publishers will feel compelled to do so).
Bear in mind that some books that are already out there have some very real value. I’ve even had session attendees ask me for the best books on Twitter – so there is a market for more than you realize. Here we go…
Facebook Status Updates 101 – How to Leverage Facebook to Gain Friends and Influence People
Checking In – Using Foursquare to Get Your House Robbed
Wijacking Your Way to the Top – Using Free Wifi to Save $60 a Month on Fios
Tweetups – Using Twitter to Invite People to a Party
Hashtags and the Rules to Follow
NSFW! The Most Popular Videos on YouTube
Always Be Charging. Why Dead iPhones Happen to Good People.
The Social Media Fishbowl and How to Avoid the Toilet
So, what are some of your favorites of the books already out there? What book would you buy to demystify the Internet – or would you just Google it? And what are some of the subjects and tools you think need no special explanation in today’s socially connected community?
Posted in Column, Main, social media
Tagged book fair, books, Boston, common sense, excess, NPR, Raising a Reader, social media, WBUR
1 Comment
Speaker Wanted? Call Me. Social Media and Content Road Trip.
If you’re familiar with the business environment, companies are increasingly getting on board with social media communication tools. They’re becoming motivated to learn about social media and by extension, they’re hosting more on-site and peripheral training events where their entire … —yes, there’s more—
Posted in Column, Main, social media
Tagged book, communication, guest speaker, Marketing, marketwire, social media for your business, training
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Ex communities adveho verum
Today, I’m talking about take-aways at the Gravity Summit. Just heard from Greg Shove of Halogen Media who told the audience that from influencers comes truth. Or as the title of this post says, from communities comes truth.
Is that really the way businesses should be trying to get customers and subsequently be trying to leverage those first customers to get more customers? Maybe that’s how it works. Think about your affinity for brands. Think about how you are emotionally or logically tied to products. Then think what your price would be to share your love of a brand with your friends.
Finally, if a brand found your price and met it, would you put your voice/face/reputation out there for a brand? Which companies would never get your support? Which ones would you support – or do you support already – for little or no compensation?
Posted in Main, News Article, social media
Tagged gravity summit, gravsum, greg shove, halogen media, klout, twitter
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Marketing THROUGH Influencers, Not Marketing TO Them.
Interesting comments today from Matt Britton of Mr. Youth. The company was formed as an “antidote for traditional media burnout in the youth market.” The company is working with BING to create brand success by “marketing THROUGH influencers” and not by … —yes, there’s more—
Posted in Column, Main, social media
Tagged BING, cambridge, gravity summit, gravsum, Marketing, social media
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Gravity Summit – Fewer Tweets, More Content
Ever have someone in your Twitter stream who seems to clog your life with a bunch of inconsequential crap over the course of a day? You know the people…folks who tweet from a #redsox game and give info on every … —yes, there’s more—
Posted in Main, News Article, social media
Tagged Boston, cambridge, conference, futureM, gravity summit, gravsum, social media
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I’m a reader. Location-Based Marketing…and other books.
The package arrived earlier today and I grabbed it away from the cat and ripped into it. Inside was a book – nay, a guide – that explained to anyone who would sit still long enough in one place (irony) … —yes, there’s more—
Posted in Column, New Media Friday, social media
Tagged aaron strout, Ann Handley, books, Brian Halligan, CC_Chapman, Dan Brown, gary vaynerchuk, George Will, joe jaffe, location-based marketing for dummies, Melanie Notkin, mike schneider, Shel Israel, Spencer Johnson, steve garfield, wiley, writer
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