Jeff Cutler – columns, essays and opinions

What? You haven’t heard of the 140 Character Conference Series? It’s been going on for YEARS and this September (actually in two weeks) it comes to Boston for the first time. What’s the big deal? Try to follow along with the 14 reasons I’m going to this edition of the conference. Then, maybe you’ll be excited enough to attend too. Would love to see you there.

And no, even I wasn’t creative enough or so disrespectful of your time to trot out 140 reasons. Here are 10 reasons to attend. Just sayin’.

10 – You’ll get to meet Jeff Pulver. For those of you that continually call ME Jeff Pulver, that will prove once and for all that we’re different people.

9 – It’s right here in Boston. No need to hop on a plane, train, Fung Wah bus or other mode of transport. You can just ride the MBTA – might I say the ‘reliable’ MBTA – search for MBTA on UniversalHub and you’ll get why I use quotes around reliable – to the door of the conference.

8 – The topics are short. If you really don’t want to hear a session, rejoice! They’re only about 10 minutes long each so you can gloss over the blather and concentrate on the good stuff.

7 – The topics are short. If you really get excited by a speaker, you’ll get a tasty tidbit of info that you can then build on during lunch, a break or after the conference. What better way to forge a relationship or conversation with some of the smarties who’ll be speaking.

6 – One of the people speaking is me. My topic has to do with social media and the media. But I’ll probably just talk about the Gulf oil spill, tweetups and NomX3.

5 – The people speaking include names like…

Adam Gaffin (@universalhub) – Founder and editor, Universal Hub.?Alicia C. Staley (@stales) – 3 time cancer surivor?Amanda Palmer (@amandapalmer) – Artist?Amy Kiel (@Abeeliever) – Community Leader?Andy Dixon (@andydixn) – Singer Songwriter Author and Visionary?Ariel Hyatt (@cyberpr) – Founder, Ariel Publicity & Cyber PR?Bijan Sabet (@bijan) – General Partner, Spark Capital?Blake Hall (@troopswap) – co-founder, Troopswap?Bobbie Carlton (@BobbieC) – Founder, Mass Innovation Nights?C.C. Chapman (@cc_chapman)?Carissa O’Brien (@CarissaO) – President, Red Box Communications?Christopher Penn (@cspenn) – VP, Blue Sky Factory, co-founder PodCamp?Doug Haslam (@DougH) – Supervisor, Voce Communications?Erik Proulx (@eproulx) – Creator of Lemonade. Founder of Please Feed The Animals.?From the perspective of a stay-at-home dad?Geo Geller (@geogeller) – Artist, Inventor, Photographer?Georgy Cohen (@radiofreegeorgy) – Managing Editor, Web Communications, Tufts University?Jeanne Dasaro (@JeanneDasaro) – Principle, New Prosperity Initiative?Jeff Cutler (@JeffCutler) – Content Creator – Social Media Journalist?Jeff Keni Pulver (@jeffpulver) – founder, #140conf?Jeff Persch (@JPersch)?Jeffrey Hayzlett (@JeffreyHayzlett) – Author, Change Agent, South Dakotan, and sometimes Cowboy.?Jeffrey Sass (@sass) – VP Biz Dev, Myxer?Jessica Murray (@JessicaRMurray)?JessicaRandazza (@JessicaRandazza) – Community Manager, Digitas?Jodi Whalen (@augustfirst) – Owner, August First Bakery & Cafe?John Baronian (@johnbaloney)?John Daley (@Boston_Police) – Deputy Superintendent, Boston Police?John Haydon (@johnhaydon)?John Moore (@JohnFMoore) – Founder & CEO, The Lab?Keith Spiro (@KendallPress) – Director of Marketing, Kendall Press?Kevin B. Gilnack (@kgilnack) – Membership Development Associate, Massachusetts Council of Human Service Providers?Kirsten Olson (@bhsprincipal) – Author of Wounded By School and the principal of Old Sow Educational Consulting.?Lane Sutton (@kidcriticusa) – Social Media Strategist/Entrepreneur/Writer (and a 13 yr old kid)?Matthew Ebel (@matthewebel) – Artist?Michael Hayes (@hayesbtv) – Wizard of Wonderments and Digital Delight, Magic Hat Brewing Company?Mike Schneider (@schneidermike) – Team Boston’s “Mr. Movember”?Miles Ward (@milesward)?Nelson de Witt (@dewittn) – Chief Story Teller?Patrick Larkin (@bhsprincipal) – Burlington High School (MA) Principal?Perry Hewitt (@perryhewitt) – Director, Digital Communications and Communications Services?Rich Nadworny (@rnadworny) – Owner & Digital Strategist, Digalicious?Roger Toennis (@Roger_Tee) – CEO, Liquid Media?Scott Henderson (@scottyhendo) – Principle, Cause Shift?Shay Totten (@ShayTotten) – Political Journalist, Seven Days?Shwen Gwee (@shwen) – Lead, Digital Strategy and Social Media, Vertex Pharmaceuticals?Stephanie Miller (@kordmiller) – Director of Digital Media, CBS Boston’s WBZ-TV & TV38?Steve Garfield (@stevegarfield) – Author: Get Seen, Online Video Secrets / Founder of Boston Media Makers?Ted McEnroe (@tmcenroe) – Director of Digital Media, NECN.com?Tony Baldasaro (@baldy7) – Assistant Superintendent of Schools for SAU #16 in Exeter, NH and administrator at the Virtual Learning Academy Charter School.?Wayne Kurtzman (@WayneNH) – Volunteer Social Media Director, Destination Imagination

4 – The Back Bay Events Center is a grand place to enjoy this great learning event. Historic Boston elegance and a classic, modern venue.

3 – Topics like Social Media Rehab: A Time to Disconnect; Lemonade – The Story Behind the Story; There’s Something About Video; Music Panel; Media Panel; and more.

2 – Sponsors and organizers. Names like Virgin Atlantic, Verizon, SummerHill Venture Partners. And folks like Joselin Mane, Ellen Rossano, Laura Fitton and others have worked their tails off to put on this event.

1 – Content, content, content. The value here goes beyond what occurs on stage. Spend some time in between sessions to talk to the presenters, the organizers and the other attendees. You’ll learn more than you’d ever imagine. Ask people who have attended other 140 events.

Let me know what you hope to learn and why you’re attending. See you there.

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I’ve interviewed a number of social media luminaries and asked them to give me their answers to three questions. To make this game fun, in a Jeff Cutler sort of way, I told them that they could pick the questions. I further told them that they didn’t have to reveal the questions, just provide me with the answers.

Here’s a set of answers from Bruce K. Garber of BruceKGarber.com.

1. It’s a camera in my pocket.

2. It’s my studio.

3. Every day.

If you’d like to provide your answers for this project, send them to me at jeff (at) jeffcutler [dot] com. I’ll put them in the queue and they’ll appear in the order received. *Also include your Twitter handle and one link you’d like included in the post.

Thanks!

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I’ve interviewed a number of social media luminaries and asked them to give me their answers to three questions. To make this game fun, in a Jeff Cutler sort of way, I told them that they could pick the questions. I further told them that they didn’t have to reveal the questions, just provide me with the answers.

Here’s the next set of answers from Don Martelli of MS&L – Boston a local public relations firm.

1. When the ball went through Bill Bucker’s legs in the 1986 World Series

2. I’d only consider it if you threw in Jennifer Anniston

3. Bouncing off the tires of a massive tractor trailer, in a blizzard, while I drive my Chevy Chevette

If you’d like to provide your answers for this project, send them to me at jeff (at) jeffcutler [dot] com. I’ll put them in the queue and they’ll appear in the order received. *Also include your Twitter handle and one link you’d like included in the post.

Thanks!

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Talk to a normal human and ask them how much of their day-to-day activity is controlled by Twitter, Facebook and other social media tools. They’ll likely back away from you slowly while offering you a nice tinfoil hat to wear.

This response isn’t because you’re crazy – or because anyone who leverages, relies on or works solely with social media is foolish or ill-informed. It’s because a lot of the world still doesn’t pay attention to or understand the ways in which social media tools can be used.

I usually tell a story during my SPJ trainings. It pertains to how everyone should approach Twitter…with no expectations. This is because you can never tell if anyone is listening before you foist a message upon them. The story goes like this…

One day in Boston, a couple friends and I decided to go get coffee after filming an episode of NomX3. We thought that Starbucks made good coffee and agreed to walk to the local ‘Bucks for a cuppa. While walking down the street, I Tweeted out “Going to Starbucks near Borders in Downtown Crossing – join us!” That message got one taker and the gentleman who saw it showed up and we all enjoyed marvelous conversation and beverages.

But the point of this man’s appearance was what he told us when he showed up.

“Guys,” he said. “I almost missed your message. I had Twitter open on my screen and had just gotten back to my desk after lunch when I saw your Tweet. A few seconds later and I would have never known you were here.”

To that point, a few seconds earlier and he wouldn’t have known either. And that proves my point. Which is….

Twitter and many other tools are haphazard in how they engage people. If you are not already having a direct conversation with them, Twitter often fails as an information-sharing tool. You can’t depend on it to share your message with all your followers because at no one time are all of your followers paying attention to your missives. Not everyone gets that.

Not even Leo Laporte. He of the mini media empire. He of the 24-hours-a-day podcast network simply didn’t understand that what he experienced this week was exactly how social media behaves all the time. And the fact that he didn’t know how social media works really scared me.

But then I turned the lens on myself. I have expectations that are also out of whack. I need new tires. I know a guy who runs the Twitter account for Sullivan Tire. I sent them a note either earlier today (August 23) or yesterday (August 22) announcing that I’d be going to their Nashua store on August 24 for new tires and other work. And I asked for their help. Take a look at this picture taken at 10:30PM on August 23.

If you can’t read the tiny type, their most recent tweet was on August 18 – FIVE DAYS AGO!

What that shows all of us is that even companies that believe in social media either fall down on the job or come to the realization that they can’t be online all the time. Sadly, all it takes is the one missed Tweet or the missed engagement to put a chink in the social media trust I had in that brand.

I’m still going to get my tires and my brakes and even my oil changed. But I’ll probably be more hesitant to share Sullivan Tire’s Twitter address now that I know they let days go by without any engagement.

Worse are the companies that get into social media and then back off. These are the firms that went whole hog into Facebook and Twitter and started offering specials and events and then decided that since it wasn’t working they were done conversing with customers. That’s idiocy.

Take Summer Shack for instance. I was excited to go there for dinner tonight (and we did go – and spent $70 by the way). But before we went I hopped over to their Facebook and Twitter pages to see if they could save us a seat at the bar and if they were offering specials.

Not since July 14 (Twitter) and May 21 (Facebook) had they conversed using these media.

So, what’s that mean for social media? What’s that mean for consumers? What’s that mean for businesses? A lot. With the proper education, there are companies and brands that are selling more products and making more money than ever because they are reaching out to consumers using these tools. There are also legions of consumers who have moved away from traditional information sources and now rely on the Web and social media to inform them of deals, events and happenings in their physical community. And these same folks are focused on only buying from companies that have a social media presence.

It’s a new kind of activism I suppose. Where you might have only bought milk from the guy who had the farm in your hometown, you know only buy groceries from the shopkeeper who shares coupons online. And you might only get your tires at the place that would give you 10% off when you Tweeted their name. And you might only eat at the sushi place that shares its specials on Facebook.

I’m not saying this revolution is full-fledged or that it will have a significant impact tomorrow or the next day. But we’re moving to a time when the business that ignores communication channels will get left behind because its competition will understand that online works, and works well.

Social media might be about timing, in fact it often is. But I believe the time for social media is now. I just hope the brands I liked before are listening.

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I’ve interviewed a number of social media luminaries and asked them to give me their answers to three questions. To make this game fun, in a Jeff Cutler sort of way, I told them that they could pick the questions. I further told them that they didn’t have to reveal the questions, just provide me with the answers.

Here’s the first set of answers from Tyson Goodridge of Dialogue – a Boston Social Media Services firm.

1. I was young, and I REALLY needed the money

2. Dewars, Mexican food and Skoal Long Cut

3. A golf handicap of 15, NY Rangers win Stanley Cup again

If you’d like to provide your answers for this project, send them to me at jeff (at) jeffcutler [dot] com. I’ll put them in the queue and they’ll appear in the order received. *Also include your Twitter handle and one link you’d like included in the post.

Thanks!

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The first week of #ioilspill has wrapped up and it’s been a ton of fun, eye-opening in ways I never considered and a challenge of all my journalistic and social media skills.

I’ve spoken with folks who have great insight into how and why the spill happened and what’s going on now with the clean-up. I’ve taken a TON of photos of both BP and spill-related items as well as historic New Orleans and Gulf Coast sights.

And I’m looking forward to the week ahead. If you’ve got questions about the coverage. If you’ve got comments you want to share. If you think your organization wants to create its own Informational Road Trip*. Leave all those thoughts in the comments here and I’ll get back to you.

*An iRoadTrip is NOT a PR blitz. It is a content-creation journey to an event, through an area, during a calendar period – and the content created by Jeff Cutler and team is unbiased and journalistic. It includes the entire gamut of media and requires a real commitment. If your company or organization is unsure that it wants to engage its audience in this way, or if you’re afraid of what the world might say about your products and services, then stay away. iRoadTrip projects show the good, the bad and the ugly behind brands and events. In most cases, the news is good and the response is positive, but this isn’t an easy way to get Google juice. It’s a strategic and professional way to share your company’s workings with the planet. Still with me? Send an email to jeff@jeffcutler.com and we can chat about specifics.

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I’m now in a session at Enterprise 2.0 learning how to measure social media activity within communities and entire populations. Here are a few of the resources these guys have shared with us so far…

Google Sets

Searchword Research

Next up in the session – 40 minutes about what you should think about when working with communities and social media. Analytics that apply to the social media and Website landscape.

The session is called Enterprise Communilytics. Here is the description…

Last year, at Enterprise 2.0, we took a look at the tools used to monitor social media platforms. The market has matured greatly since – and many new tools and techniques exist to help you understand more about your brand presence online.

This year, we’re going to cover how measurement practices and tools are applied to every day social media campaigns. You will leave with a practical understanding of measurement concepts as they’re applied to digital strategies. We’ll spend time looking at real campaigns that we’ve launched, and how we measured them to determine their successes and failures. We will cover some material from our book, Complete Web Monitoring, but most of the content in this session comes from recent campaigns that we’ve launched and new concepts that we didn’t have a chance to write in the first edition.

Instructors:
Alistair Croll, Founder, Bitcurrent
Sean Power, Consultant and Analyst, Co-Founder, Watching Websites

It’s good stuff with a lot of practical information. Glad I made the trip to Boston today. Conference goes for another three days. More info here.

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This post originally appeared in JeffsNotes.com…

Diane Darling is charming and upfront about her skillset and her mantras. She wants to see people succeed and has a vision in how that can happen. For even experienced networking and social media professionals, Darling’s tips and insight can be valuable.

For instance, in her most recent book…

DISCLAIMER, I CONTRIBUTED A SECTION TO THIS BOOK

…Diane gets down and dirty in how professionals at all levels leverage their skills and outgoing nature to make connections and ultimately make themselves more successful financially and emotionally.

Give it a read…even if you buy it just to see my section…it’s a nice primer for those who are a bit skeptical that traditional networking still can get the job done. I believe a mix of traditional and new media is the right route, but I’m a tech-head early adopter, what do I know?

ALSO, there’s an event coming up on May 18 where you can meet Diane in person and get your book signed. I expect that I’ll be there too and will sign anything you bring in – doesn’t have to be a book.

Here’s the info on that May 18 event.

If you’d like me to help with a book, or even contribute a complete section or be a co-author, I’m always willing to listen. Gimme a shout in the comments here.

Thanks for reading!

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Hi, I’m Jeff Cutler from JeffCutler.com. I am sometimes Jeffrey Cutler to my parents and my siblings when they’re annoyed with me. My first name is actually something different than Jeffrey and a bunch of people know what it is. But this isn’t a column about who I am. It’s a commentary on who I am not.

In early December 2009, I saw a tweet go out (a tweet is a 140-character missive that is carried on Twitter.com) saying how excited someone was about a meeting I was scheduled to attend. I panicked and played the skilled investigative journalist.

Sending back tweets like, “Where are we supposed to be meeting?” and “Who are we having the meeting with, again?” I was able to ascertain that Jeffrey Cutler was going to be speaking to the Greater Boston Food Bank about social media later that week.

I didn’t remember making that appointment, but chalked it up to having thousands of Twitter followers, a social media career that went back to 1999 or before when I started blogging, and an increasingly packed training schedule (as I regularly give talks to corporations, learning institutions, nonprofits and even national conference groups on how to leverage social media tools in their jobs, study and operations).

So, I made a phone call. The gentleman at the Greater Boston Food Bank was thrilled to hear from me. We chatted for three minutes before I decided to clear some things up for him.

“No sir. I have not received ANY of the scheduling emails you’ve sent out.”

“Yes sir. I am Jeff Cutler, the social media journalist and new media trainer. But I don’t think I’m the Cutler you have scheduled to speak to you.”

“Yes sir. I do this for a living, but don’t work in PR. I actually am a 21-year journalist and have run my own writing services firm for 18 years.”

“Yes sir. That may very well make my career older than the Jeffrey Cutler who you are meeting with this week.”

Once we clarified that I was NOT Jeffrey Cutler from Fama PR we compared notes. It was decided that the meeting with the other Jeff Cutler would go as planned. Then, if the Greater Boston Food Bank wanted some additional help, they would contact me and I’d come speak to them about social media tactics. That call came quickly.

This past Tuesday, Gradon Tripp and I went to the GBFB offices and spoke for about 75 minutes on the topics of social media, community, listening, marketing and more. Fun stuff. But it hasn’t helped stem the flow of Jeffrey Cutler incidents.

In fact, tonight I was at the #140Conf Tweetup and meeting at the Microsoft NERD Center in Cambridge. I was approached by my friend Alexis who thanked me for agreeing to come speak to her company. Turns out they got the Jeffrey Cutler with 140 Twitter followers to help them mold their social media strategy.

So what should I do? I could send Mr. Cutler a tweet with a link to this post and start a conversation. I could monitor the Internet and see where “I’m” speaking or training next and just show up. Or I could worry unnecessarily about the damage the other Cutler might be doing to my brand and public image by selling people his social media training sessions. Then I could write about it on Things To Worry About and then go get something to eat.

What do you think I should do? He’s not (I don’t think) purposefully presenting himself as me to land jobs. If he is, Jeffrey Cutler deserves at least some credit as a salesman. But if his clients are hiring him based on my experience, prominence and aptitude, that’s a fraudulent path and maybe something the courts would suggest he be careful about clarifying when he signs on to train folks.

Or maybe it’s just caveat emptor. He has an impressive list of PR and marketing coups. He’s done something right to build up his list of clients. And he’s also been in startup land for a while – having been with Going.com from the beginning.

Maybe there’s room for two Jeff Cutlers….errrr, one Jeff Cutler and one Jeffrey Cutler…in this social media space. Only time will tell.

Keep reading!

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