Jeff Cutler - columns, essays and opinions » cambridge

Marketing THROUGH Influencers, Not Marketing TO Them.

Jeff Cutler — Mon, 12 Sep 2011 13:56:57 +0000

Interesting comments today from Matt Britton of Mr. Youth. The company was formed as an “antidote for traditional media burnout in the youth market.” The company is working with BING to create brand success by “marketing THROUGH influencers” and not by marketing TO audiences. He’s presenting right now at Gravity Summit in Cambridge as part of the FutureM conference.

Does that strike you as revolutionary or odd? For me, I think it makes sense – to a degree – and it’s also refreshing. I like to hear a marketer actually admit that their end goal isn’t specifically the first audience they are speaking to. And it shows, in my mind, some forethought about how social marketing might work.

What’s your take? Do you have a target audience for your content? Doesn’t matter if you’re a marketer or journalist or just a content creator, are you keeping your audience in mind?

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Post tags: BING, cambridge, gravity summit, gravsum, Marketing, social media

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Gravity Summit – Fewer Tweets, More Content

Jeff Cutler — Mon, 12 Sep 2011 13:21:50 +0000

Ever have someone in your Twitter stream who seems to clog your life with a bunch of inconsequential crap over the course of a day? You know the people…folks who tweet from a #redsox game and give info on every pitch; concert groupies who share the lyrics to every song; or the family that tweets a childbirth.

I’ve given you that preamble for perspective. You see, today I’m at Gravity Summit in Cambridge, MA (part of the FutureM collection of sessions this year) and the last time I attended this event, I was THAT guy. I shared 265 tweets in the span of six hours. I made it possible for everyone to experience the event 140 characters at a time. And I got some flack from my followers.

So, today as I cover the Summit, I’m not going to go overboard. I might tweet a bit and share some photos, but I’ll do most of my work via blog posts here and over on UniversalHub.com. I might even share some info with other news outlets for whom I write.

By the way – if you want to exclude the chatter – or more likely INCLUDE all the conversation about the event – focus on #gravsum via Twitter.

Also, if there’s something you’d like to hear about, let me know. Here’s the photo of the agenda…

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Post tags: Boston, cambridge, conference, futureM, gravity summit, gravsum, social media

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Jeff Cutler – Social Media Answers – Dharmesh Shah

Jeff Cutler — Mon, 27 Sep 2010 13:01:33 +0000

Here’s the next set of answers from Dharmesh Shah, an author, innovator and new technology luminary. You can find him at Hubspot.com.

1. To see what might happen.

2. Because they’re cute and furry.

3. I don’t know.

If you’d like to provide your answers for this project, send them to me at jeff (at) jeffcutler [dot] com. I’ll put them in the queue and they’ll appear in the order received. *Also include your Twitter handle and one link you’d like included in the post.

Thanks!

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Post tags: Boston, cambridge, dharmesh, hubspot, hubspottv, Jeff Cutler, shah, social media, three answers

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Get in the car and drive. Ford Taurus SHO Test Drive.

Jeff Cutler — Thu, 20 Aug 2009 03:01:37 +0000

The other night I was co-host of a Ford event in Cambridge. I was – as far as I know – the first person in Boston to drive the 2010 Ford Taurus SHO.

It was fun and fast. Here’s the complete test drive, from trying to get out of the garage to doing the firedrill in the street to change drivers. Enjoy!

EDITED – Here is the version with me narrating – so some of the banter and sound is cut out. The video down the bottom is the original without any interjections from me.

Taurus SHO Test Drive – Boston MA – Jeff Cutler from Jeff Cutler on Vimeo.

Keep reading!

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Post tags: #fordtaurus, Boston, cambridge, Ford, gradon tripp, Jeff Cutler, test drive

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Taurus Qik Video

Jeff Cutler — Wed, 19 Aug 2009 00:52:54 +0000

Well, guest poster Gradon Tripp took the wheel of the Taurus SHO the other night and here’s the video.

I wasn’t scared….really! That car HAULS!!!

Keep reading!

© Jeff Cutler for Jeff Cutler - columns, essays and opinions, 2009. | Permalink | One comment | Add to del.icio.us
Post tags: #fordtaurus, asgard, cambridge, Ford event, gradon tripp, Jeff Cutler, SHO

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