Tag Archives: new media tools

Strategic Partnerships. Are they all that and a bag of chips?

What do you think of when you hear “strategic partnership”? Do you envision Coke and a movie theater franchise? Or a mattress manufacturer and a chiropractor? Or even a spedometer design firm and the local traffic enforcement brigade? Whatever the … —yes, there’s more—

Posted in Column, Main, Non-Fiction | Tagged , , , , | 2 Comments