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	<title>Jeff Cutler - columns, essays and opinions &#187; scott berkun</title>
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		<title>Collaborative efforts</title>
		<link>http://jeffcutler.com/jeff/2009/11/collaborative-efforts/</link>
		<comments>http://jeffcutler.com/jeff/2009/11/collaborative-efforts/#comments</comments>
		<pubDate>Fri, 06 Nov 2009 15:16:39 +0000</pubDate>
		<dc:creator>Jeff Cutler</dc:creator>
				<category><![CDATA[Column]]></category>
		<category><![CDATA[New Media Friday]]></category>
		<category><![CDATA[collaboration]]></category>
		<category><![CDATA[Jeff Cutler]]></category>
		<category><![CDATA[public speaking]]></category>
		<category><![CDATA[scott berkun]]></category>
		<category><![CDATA[social media]]></category>
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		<description><![CDATA[For years, I&#8217;ve been in charge of the marketing for a charity golf tournament. The event has raised nearly $2Million dollars in 24 years and it&#8217;s been a struggle every step of the way. It&#8217;s not that fundraising is supposed &#8230; <a class="more-link" href="http://jeffcutler.com/jeff/2009/11/collaborative-efforts/">---yes, there's more---</a>]]></description>
			<content:encoded><![CDATA[<p>For years, I&#8217;ve been in charge of the marketing for a charity golf tournament. The event has raised nearly $2Million dollars in 24 years and it&#8217;s been a struggle every step of the way. It&#8217;s not that fundraising is supposed to be easy, but doing work with a bunch of people is always a challenge.</p>
<p>What brought this to mind was a question I posed last night to <a title="Scott Berkun - author, public speaker" href="http://www.scottberkun.com/" target="_blank">Scott Berkun</a> at an event in Boston. I wanted to know the best way to set up a collaborative presentation plan for a team of presenters.</p>
<p>To be clearer, I am the point person on the social media training modules for a <a title="SPJ" href="http://spj.org" target="_blank">national journalism organization</a>. I get to create the slide deck and the presentation based on my decade using social media. Then, when the modules are approved, I&#8217;ll be the main trainer for newsrooms all across the country.</p>
<p>If a paper in Hawaii needs me, I&#8217;ll suck it up and go train them.</p>
<p>If a TV station in Bangor, ME needs me, I&#8217;ll hop in the car and jet into the backwoods.</p>
<p>But there will be times when demand outpaces supply and other professionals will have to give my presentation. In effect, they&#8217;ll have to train people using a module that has been tailored to my style of speaking, my teaching methods and my background.</p>
<p>Berkun cringed when I outlined the scenario and offered some ways to mitigate the possibility of disaster. He said if I were flexible enough to allow other presenters to use their own experiences, substitute some of their own slides, and modify the modules to their teaching styles, we&#8217;d all be winners.</p>
<p>What I&#8217;d like to know is if you&#8217;re currently doing something that requires teamwork and collaboration, and how you&#8217;re managing the outcomes.</p>
<p>Communication is one of life&#8217;s biggest challenges for many people, so let me know how you&#8217;ve tackled that challenge and won. Put your comments right here on this post. Thanks!</p>
<p>Keep reading!</p>
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<p><small>© Jeff Cutler for <a href="http://jeffcutler.com/jeff">Jeff Cutler - columns, essays and opinions</a>, 2009. |
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