Be Social
Jeff Cutler
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EVENTS
Speaker, Session Presenter • Journalism Interactive Conference • College Park, MD • October 28-29, 2011
Session Leader, Guest Speaker • Tech Day Camp • Quincy, MA • October 22, 2011
New Media Trainer, Social Media Tools and Techniques • Boston Globe Training Session with Kara Sassone • Boston, MA • October 20, 2011
Keynoter, Moderator, Panelist • Association of Cable Communicators Forum 2011 • New York, NY • October 5-6, 2011
Session Presenter • Excellence in Journalism Conference 2011 • New Orleans, LA • September 24-28, 2011
Guest • Tonya Hall Radio • September 2011
Guest Speaker • Social Media Integration Conference 2011 • Atlanta, GA • September 16-17, 2011
Moderator • The Business of Social Media Online Chat • September 13, 2011
Social Media Trainer • The Tools Journalists Use • NLGJA National Meeting • Philadelphia, PA • August 27, 2011
Guest Speaker • South Shore CPA Group • Where to Go, What to Know on the Web • Braintree, MA • July 28, 2011
Social Media Trainer • Summer Session at SPJ HQ • Indianapolis, IN • July 12, 2011
Guest Speaker • Alliance of Area Business Publications Summer Conference • Providence, RI • June 23, 2011
Panelist • New England XPO for Business • Social Media 101 - Get Your Business Noticed • May 25, 2011
On-Air Guest • Follow Friday with Maggie Rulli on The Pulse Network • Friday, May 6, 2011
Panelist • American Bar Association • Fad or Future? Social Media's Place in Today's Legal Profession • April 16, 2011
BeanCast Guest • MARCH MADNESS • March 20, 2011
Guest Host • HubSpot TV • Social Media Techniques and Missteps • March 11, 2011
Guest Speaker • Parenting Publications of America Annual Conference • Arlington, VA • March 4-5, 2011
BeanCast Guest • SUPER BOWL SATURDAY • February 5, 2011
Consumer Electronics Show • CES 2011 • Las Vegas • January 6-9, 2011
NomX3 Taping • Kel & Partners • South Boston, MA
BeanCast Guest • Sunday, December 5
Speaker/Trainer North Shore Technology Council at the Peabody Marriott • December 1
SEMA Show • Las Vegas • November 1-4
Social Media Training • Multiple Sessions - SPJ Annual Conference in Las Vegas • October 3-5
BeanCast Guest • Sunday, September 26
Speaker at the 140Conf Boston • September 14
Speaker, Downtown Boston Rotary Club • September 7 • Cohosts David Cutler and Mike Langford
Social Media Club Oil Spill Event Speaker • August 25 • see the videos of the event at YouTube
Digital Dads Guest with CC Chapman • Monday, August 9
Spent two weeks in New Orleans reporting on the BP Oil Spill
BeanCast Guest • Sunday, May 16
Edit.me Webinar Guest • Monday, May 17
Eat, Drink and Be Social pre-party • Sunday, May 23
Eat, Drink and Be Social event • Monday, May 24
Swiss Consulate, Boston, Panel Moderator • Tuesday, May 25
Social Media Training • Columbus Dispatch - May 1
TBD Session(s) • SPJ Region 1 Conference, NY, NY - April 9-10
Social Media Training • RTDNA in Las Vegas - April 12-13
Social Media Training • Bloomington Herald - February 25
Social Media Training • Wichita Eagle/Others - March 4
Social Media Training • Chicago Community Media Workshop - March 9
NomX3.com Tapings • South by Southwest - Various locations - March 13-16
Social Media Training • Community Newspapers, Saratoga - March 24-25
Guest Speaker at LaunchCamp Boston and Social Media Breakfast 16 in Boston. Event was held at NERD and topic was Content Creation.
Podcamp Western Massachusetts presenter - two sessions. Time management using social media tools; and How to create online video.
Also filmed an episode of NomX3 at Podcamp Western Massachusetts. This was #PCWM2.
Consumer Electronics Show - Las Vegas. Covering the event for MobileMag.com among other outlets.
NomX3 filming at Boloco, Fajitas and Ritas, Tastings Wine Bar and Bistro, and other venues.
Training sessions at NERD and also for the Society of Professional Journalists at newsrooms across the country.
Podcamp New Hampshire presenter. Also filmed an episode of NomX3 at the first NH Podcamp.
Arlington, MA Chamber of Commerce
Social Media PanelUniversity of Massachusetts - "How to Communicate with the Media -- Using Social Media"
"60 Sites in 60 Minutes: Site Stampede, a Journalist's Guide to New Media" at the SPJ Annual Conference, Sat. Aug. 29
AIM Mutual
Where to Go and What to Know: The WebHRM DIet, Boston
Twitter for Business private sessionMetroWest Chamber of Commerce
LinkedIn for BusinessNat'l Assoc. of Women Bus. Owners
Social Media for BusinessPodcamp Boston '09 presenter
The Future of WorkPodcamp Boston '07 presenter
FreelancingSalty Legs Career Club
Social Media for Job HuntersWord on the Tweet radio show guest
---------------------------- If you'd like to have me speak at your event/to your organization, send an email to
jeff [at] jeffcutler [dot] com.---------------------------- Also find me here…
See that little picture with quotes in it? It's a link where you can buy Scrivener 2.0 for Mac OS X. It's the software I'm using to write my next couple of books. Easy to use, the software keeps even a creative like me organized.
Tag Archives: shopping
Customer Engagement – Wegmans Style
Some of you might know Gretchen, my better, smarter and seemingly more socially influential half. Recently, she was spurred by her love of the Wegmans grocery store chain to organize the #wegupma event – essentially a rented van full of friends and family that arrived and reveled in the grand opening of the Northborough, MA Wegmans store.
She wrote a blog post about her experience at the grand opening and also included in that post a little sadness. During our trip to Wegmans (the grand opening was also attended by 24,994 other rabid fans), she forgot to purchase plastic wrap and paper towels.
Well, Wegmans is on the social media ball. They tweeted at us all day, followed and retweeted our photos of the grand opening. Engaged with us about our experiences. And when they saw that Gretchen forgot her paper towels and plastic wrap, they called her.
Actually, Kevin Russell, store manager at the new Wegmans called her. He left a message saying that he felt sorry that our Wegmans experience was incomplete and was sending a delivery to our house in Hingham. Seriously. TO OUR HOUSE, 47 miles away. Here’s the video of what we found on the porch when we got home today…
So, if you run a company that might be having some trouble understanding the right and wrong ways to engage using social media, I urge you to take a lesson from the Wegmans team. They spend time paying attention to what people are sharing about them on the Web (active listening), and they actually think about what matters to people – being heard and being valued.
If you don’t think this type of activity pays off, ask yourself if your business could benefit from 25,000 people coming to your next grand opening.
Posted in Column, Main, social media
Tagged customers, engagement, groceries, northborough, paper towels, shopping, twitter, wegmans, youtube
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A wave of innovation
The word innovation is overrated. People make it sound like everything they do – from grilling a sandwich to backing into a spot – is a result of innovation. Perhaps they’re right in some respects, but doing stuff in a … —yes, there’s more—
Posted in Column, social media
Tagged black friday, communication, cyber monday, jc penney, Marketing, shopping, spencer, target, twitter
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Forms of discrimination
Discrimination, per se, is the act of not giving a person, item, event or group (or more) respect. It can take the form of outright disdain and snubbing to the more subtle act of exclusion. We have laws in place … —yes, there’s more—
Posted in Column, For Sale
Tagged discrimination, events, irrational, polls, questions, shopping
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Time for tea? 10AM and 3PM of course.
When I was chugging along famously in my previous career as a writer for hire at businesses all over America, I steadfastly kept a tea schedule. At 10AM (unless there were meetings) and at 3PM I’d stroll to the hot-water … —yes, there’s more—
Feeding yourself, NRA-style
How hard would it be to hunt for your food instead of running down to the supermarket to buy it. Or better still, logging onto PeaPod to order a delivery. Or super-better, having someone cook it for you – like … —yes, there’s more—
Posted in Column, For Sale, Main, Sabbatical
Tagged food, guns, marshmallows, NRA, rabbits, republican, shopping, supermarket
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Conservation Commentary – Buying Used Stuff
The big attraction with buying used products is that you might save some money and get a device, vehicle or gadget that’s in great shape. We’re all attracted to the lure of a deal, but what kinds of things are … —yes, there’s more—
Posted in Column, Main, Sabbatical
Tagged buying, cans, clothing, consumers, ecology, economy, litter, nature, savings, shopping, stop and shop, supermarket, trash, used
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Hot water and other thoughts.
Too many columns begin with a recap of the day’s temperature, location in the calendar or relative light or darkness. Not mine. Not today. Today I’m all about confessions. It’s the new, open and transparent Jeff Cutler. Join me as … —yes, there’s more—