I immediately took it to the bathroom…where I weighed it. The book is pretty light, but I think that’s a factor of the paper stock they used. Because in information, the book is really chock-full of content. I gave it a read and then promptly put it in one of the locations (irony or coincidence) in the Bungalow where I keep other books by smart people.

While you can get your own copy of Location-Based Marketing for Dummies here, you will have to fight collectors and the folks at Antiques Roadshow pretty hard to get copies of the other books pictured. They’re by people like…

CC_Chapman, Gary Vaynerchuk, Brian Halligan, Melanie Notkin, Dan Brown, George Will, Joe Jaffe, Shel Israel, Spencer Johnson, Steve Garfield and Ann Handley.

Just look for their books in these photos. If I missed your book in these shots, leave a comment in the comments. Ultimately, reading books is what separates us from those who don’t read books. I think if you fall into the former category and not the latter (and know what latter means), you should pick up your own copy of Aaron Strout and Mike Schneider’s Location-Based Marketing for Dummies. I did a REAL REVIEW of the book over at my gadget reporter site.

To steal a tagline, it’s everywhere you want to be.

© Jeff Cutler for Jeff Cutler - columns, essays and opinions, 2011. | Permalink | 2 comments | Add to del.icio.us
Post tags: aaron strout, Ann Handley, books, Brian Halligan, CC_Chapman, Dan Brown, gary vaynerchuk, George Will, joe jaffe, location-based marketing for dummies, Melanie Notkin, mike schneider, Shel Israel, Spencer Johnson, steve garfield, wiley, writer

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Steve can be found on Twitter at @SteveGarfield. He’s a tea and coffee drinker, a media maker and a gentleman who has probably forgotten more about online video than I’ll ever know. He’s now on TV too! Find him and links to all his properties at SteveGarfield.com.

1. I figured out that I could cook noodles and an egg, at the same time, in the same pot.

2. Although it started out as a joke, I like having Ke$ha’s Tik Tok as my ringtone.

3. You’ve got to be aware of the timeliness of your content, because if you wait too long to post, people won’t be interested.

If you’d like to provide your answers for this project, send them to me at jeff (at) jeffcutler [dot] com. I’ll put them in the queue and they’ll appear in the order received. *Also include your Twitter handle and one link you’d like included in the post.

Thanks!

© Jeff Cutler for Jeff Cutler - columns, essays and opinions, 2010. | Permalink | 2 comments | Add to del.icio.us
Post tags: Jeff Cutler, online video, social media, steve garfield, three answers, vlogging

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Most people in the world may not know what SXSW is, or are peripherally familiar with the event.

Essentially, it’s a couple weeks of festival- and conference-esque gatherings centered around tech/social media, video and music.

In that order, the topics are explored as THOUSANDS of people descend on Austin. While some attendees say it’s a long drinkfest, I have other views.

Take for instance my role at SXSW. I’ll be doing stories on new tech during the interactive portion – reporting for MobileMag and Automotive Rhythms.

Further, I’ll be filming at least three NomX3 episodes and also meeting a ton or cool people.

If you’re at SXSW, let me know in the comments what you’re doing at the festival and what you hope to get out of your time in Austin.

Thanks!

© Jeff Cutler for Jeff Cutler - columns, essays and opinions, 2010. | Permalink | No comment | Add to del.icio.us
Post tags: #sxsw, Austin, Jet Blue, lance armstrong, mashable, steve garfield

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Keep reading!

© Jeff Cutler for Jeff Cutler - columns, essays and opinions, 2010. | Permalink | No comment | Add to del.icio.us
Post tags: Boston, cbs, CBS news, Get Seen, Jeff Cutler, steve garfield, video, vlogging

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In a conversation I had with my GF the other day, she said, “You should definitely hitch your wagon to him.”

She was talking about a friend of mine. A guy who is fairly well-known in the social-media sphere and who has contacts elsewhere in business communities and the technology world.

Preliminarily I agreed. It’s never bad to know more people. It helps you maintain perspective – both personal and professional. It helps you reach new communities and audiences – fairly important when creating content for a variety of consumers. And having a variety of wagons around you – circa the old West – means that you’re ensconced in a protective and nurturing shield of like-minded and similarly driven entities.

But where does the fishbowl effect come in? When does each wagon start to look like the next one?

If you’re focused on the Boston social-media scene, you might ascribe any one of a dozen names to the person my girlfriend suggested. You’d likely be wrong. The person we were talking about was someone I got to know recently and someone who has far less influence than the recognized old-guard rockstars.

This guy has ideas about services and how to deliver them via the Web. He knows how to use and enjoy social media and is looking for partners in his quest.

It’s like watching the start of Lord of the Rings – or any film where a merry band of people gather together to take on the odds as a team.

Now let’s get to the butter.

For a while I’ve been an evangelist of social media tools. I’ve used most of them and have even taught individuals, businesses and educational institutions how to Tweet, Link and ‘Book. That’s not changing, but the thing that is – ever-so-slightly – is my focus on the future.

As Ashton Kutcher and Oprah delve into social media and drag it to the masses, there’s going to be a wave of demand for the skills I’ve built over the past five years.

Instead of being the scribe or content creator, I’ve shifted to the role of content coordinator. I’m now advising people about the content they should have and where they should have it. There’s a greater opportunity in that role – both for financial return and for sharing.

You see, if I just hitch my wagon to the superstars and feed Remora-like off their conquests nobody wins. If I ride alongside them and offer to pull people with my wagon, then the bread gets buttered on both sides for everyone.

The only reason I’m able to pull – and never lose sight of this – is that the rockstars have shared themselves and this is just my way to pay it forward…errr backward.

Look at your vehicle. Is it a wagon? If so, I urge you to offer someone a ride, too. You’ll both get where you’re going a little faster. Trust me.

Keep reading!

© Jeff Cutler for Jeff Cutler - columns, essays and opinions, 2009. | Permalink | 4 comments | Add to del.icio.us
Post tags: Ashton, Chris Brogan, Garyvee, greg verdino, Jeff Cutler, jeff pulver, mike langford, social media, steve garfield, twitter

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