Be Social
Jeff Cutler
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EVENTS
Speaker, Session Presenter • Journalism Interactive Conference • College Park, MD • October 28-29, 2011
Session Leader, Guest Speaker • Tech Day Camp • Quincy, MA • October 22, 2011
New Media Trainer, Social Media Tools and Techniques • Boston Globe Training Session with Kara Sassone • Boston, MA • October 20, 2011
Keynoter, Moderator, Panelist • Association of Cable Communicators Forum 2011 • New York, NY • October 5-6, 2011
Session Presenter • Excellence in Journalism Conference 2011 • New Orleans, LA • September 24-28, 2011
Guest • Tonya Hall Radio • September 2011
Guest Speaker • Social Media Integration Conference 2011 • Atlanta, GA • September 16-17, 2011
Moderator • The Business of Social Media Online Chat • September 13, 2011
Social Media Trainer • The Tools Journalists Use • NLGJA National Meeting • Philadelphia, PA • August 27, 2011
Guest Speaker • South Shore CPA Group • Where to Go, What to Know on the Web • Braintree, MA • July 28, 2011
Social Media Trainer • Summer Session at SPJ HQ • Indianapolis, IN • July 12, 2011
Guest Speaker • Alliance of Area Business Publications Summer Conference • Providence, RI • June 23, 2011
Panelist • New England XPO for Business • Social Media 101 - Get Your Business Noticed • May 25, 2011
On-Air Guest • Follow Friday with Maggie Rulli on The Pulse Network • Friday, May 6, 2011
Panelist • American Bar Association • Fad or Future? Social Media's Place in Today's Legal Profession • April 16, 2011
BeanCast Guest • MARCH MADNESS • March 20, 2011
Guest Host • HubSpot TV • Social Media Techniques and Missteps • March 11, 2011
Guest Speaker • Parenting Publications of America Annual Conference • Arlington, VA • March 4-5, 2011
BeanCast Guest • SUPER BOWL SATURDAY • February 5, 2011
Consumer Electronics Show • CES 2011 • Las Vegas • January 6-9, 2011
NomX3 Taping • Kel & Partners • South Boston, MA
BeanCast Guest • Sunday, December 5
Speaker/Trainer North Shore Technology Council at the Peabody Marriott • December 1
SEMA Show • Las Vegas • November 1-4
Social Media Training • Multiple Sessions - SPJ Annual Conference in Las Vegas • October 3-5
BeanCast Guest • Sunday, September 26
Speaker at the 140Conf Boston • September 14
Speaker, Downtown Boston Rotary Club • September 7 • Cohosts David Cutler and Mike Langford
Social Media Club Oil Spill Event Speaker • August 25 • see the videos of the event at YouTube
Digital Dads Guest with CC Chapman • Monday, August 9
Spent two weeks in New Orleans reporting on the BP Oil Spill
BeanCast Guest • Sunday, May 16
Edit.me Webinar Guest • Monday, May 17
Eat, Drink and Be Social pre-party • Sunday, May 23
Eat, Drink and Be Social event • Monday, May 24
Swiss Consulate, Boston, Panel Moderator • Tuesday, May 25
Social Media Training • Columbus Dispatch - May 1
TBD Session(s) • SPJ Region 1 Conference, NY, NY - April 9-10
Social Media Training • RTDNA in Las Vegas - April 12-13
Social Media Training • Bloomington Herald - February 25
Social Media Training • Wichita Eagle/Others - March 4
Social Media Training • Chicago Community Media Workshop - March 9
NomX3.com Tapings • South by Southwest - Various locations - March 13-16
Social Media Training • Community Newspapers, Saratoga - March 24-25
Guest Speaker at LaunchCamp Boston and Social Media Breakfast 16 in Boston. Event was held at NERD and topic was Content Creation.
Podcamp Western Massachusetts presenter - two sessions. Time management using social media tools; and How to create online video.
Also filmed an episode of NomX3 at Podcamp Western Massachusetts. This was #PCWM2.
Consumer Electronics Show - Las Vegas. Covering the event for MobileMag.com among other outlets.
NomX3 filming at Boloco, Fajitas and Ritas, Tastings Wine Bar and Bistro, and other venues.
Training sessions at NERD and also for the Society of Professional Journalists at newsrooms across the country.
Podcamp New Hampshire presenter. Also filmed an episode of NomX3 at the first NH Podcamp.
Arlington, MA Chamber of Commerce
Social Media PanelUniversity of Massachusetts - "How to Communicate with the Media -- Using Social Media"
"60 Sites in 60 Minutes: Site Stampede, a Journalist's Guide to New Media" at the SPJ Annual Conference, Sat. Aug. 29
AIM Mutual
Where to Go and What to Know: The WebHRM DIet, Boston
Twitter for Business private sessionMetroWest Chamber of Commerce
LinkedIn for BusinessNat'l Assoc. of Women Bus. Owners
Social Media for BusinessPodcamp Boston '09 presenter
The Future of WorkPodcamp Boston '07 presenter
FreelancingSalty Legs Career Club
Social Media for Job HuntersWord on the Tweet radio show guest
---------------------------- If you'd like to have me speak at your event/to your organization, send an email to
jeff [at] jeffcutler [dot] com.---------------------------- Also find me here…
See that little picture with quotes in it? It's a link where you can buy Scrivener 2.0 for Mac OS X. It's the software I'm using to write my next couple of books. Easy to use, the software keeps even a creative like me organized.
Tag Archives: twitter
Customer Engagement – Wegmans Style
Some of you might know Gretchen, my better, smarter and seemingly more socially influential half. Recently, she was spurred by her love of the Wegmans grocery store chain to organize the #wegupma event – essentially a rented van full of friends and family that arrived and reveled in the grand opening of the Northborough, MA Wegmans store.
She wrote a blog post about her experience at the grand opening and also included in that post a little sadness. During our trip to Wegmans (the grand opening was also attended by 24,994 other rabid fans), she forgot to purchase plastic wrap and paper towels.
Well, Wegmans is on the social media ball. They tweeted at us all day, followed and retweeted our photos of the grand opening. Engaged with us about our experiences. And when they saw that Gretchen forgot her paper towels and plastic wrap, they called her.
Actually, Kevin Russell, store manager at the new Wegmans called her. He left a message saying that he felt sorry that our Wegmans experience was incomplete and was sending a delivery to our house in Hingham. Seriously. TO OUR HOUSE, 47 miles away. Here’s the video of what we found on the porch when we got home today…
So, if you run a company that might be having some trouble understanding the right and wrong ways to engage using social media, I urge you to take a lesson from the Wegmans team. They spend time paying attention to what people are sharing about them on the Web (active listening), and they actually think about what matters to people – being heard and being valued.
If you don’t think this type of activity pays off, ask yourself if your business could benefit from 25,000 people coming to your next grand opening.
Posted in Column, Main, social media
Tagged customers, engagement, groceries, northborough, paper towels, shopping, twitter, wegmans, youtube
10 Comments
Ex communities adveho verum
Today, I’m talking about take-aways at the Gravity Summit. Just heard from Greg Shove of Halogen Media who told the audience that from influencers comes truth. Or as the title of this post says, from communities comes truth.
Is that really the way businesses should be trying to get customers and subsequently be trying to leverage those first customers to get more customers? Maybe that’s how it works. Think about your affinity for brands. Think about how you are emotionally or logically tied to products. Then think what your price would be to share your love of a brand with your friends.
Finally, if a brand found your price and met it, would you put your voice/face/reputation out there for a brand? Which companies would never get your support? Which ones would you support – or do you support already – for little or no compensation?
Posted in Main, News Article, social media
Tagged gravity summit, gravsum, greg shove, halogen media, klout, twitter
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Sustainable Transportation. Genuine Communication. New Media Helps?
In my continuing quest to be a more responsible member of society and someone who saves money on transportation, I have been looking at alternative-fuel vehicles and those of different sizes. Most of you know that I ride a scooter … —yes, there’s more—
Posted in Column, Feature, social media
Tagged Boston, communication, customer service, nissan, scooter, twitter
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Your kidding, rite?
Have you noticed that as more people get onto the Web and start sharing their daily activities, the spelling, grammar and structure errors increase? These errors are particularly bad on Twitter where space concerns and speed are sometimes deemed as … —yes, there’s more—
Posted in Column, social media
Tagged Boston, grammar, Jeff Cutler, reputation, twitter
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Twitter Friends Come Together – Fox 25 Boston
A week ago I was at the Fox 25 studios to speak with Ted Daniel about the ways in which Twitter brings people together. It was a fun experience and allowed me to speak about Twitter technique and share some … —yes, there’s more—
Posted in Column, Main, social media
Tagged Boston, fox 25, friends, gretchen, news, social media, trish, TV, twitter
6 Comments
A wave of innovation
The word innovation is overrated. People make it sound like everything they do – from grilling a sandwich to backing into a spot – is a result of innovation. Perhaps they’re right in some respects, but doing stuff in a … —yes, there’s more—
Posted in Column, social media
Tagged black friday, communication, cyber monday, jc penney, Marketing, shopping, spencer, target, twitter
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10 Reasons for the 140 Conference
What? You haven’t heard of the 140 Character Conference Series? It’s been going on for YEARS and this September (actually in two weeks) it comes to Boston for the first time. What’s the big deal? Try to follow along with … —yes, there’s more—
Posted in Column, New Media Friday, social media
Tagged 140 conference, back bay events center, Boston, Jeff Cutler, jeff pulver, september 14, social media, twitter
5 Comments
Is Social Media a Waste of Time?
Talk to a normal human and ask them how much of their day-to-day activity is controlled by Twitter, Facebook and other social media tools. They’ll likely back away from you slowly while offering you a nice tinfoil hat to wear. … —yes, there’s more—
Posted in Column, Main, New Media Friday, social media
Tagged Boston, communication, consumers, content, Facebook, jeff, jeffrey cutler, Leo Laporte, social media trainer, sullivan tire, summer shack, twit, twitter
14 Comments
Does the Enterprise Use Twitter?
According to one of my favorite sites, What The Hashtag (linked below), the folks who work in cloud computing and Enterprise 2.0 are rabid users of social media. While they might not use the nuanced approach of Ron Sylvester or … —yes, there’s more—
Posted in Main, News Article
Tagged Boston, enterprise 2.0, Jeff Cutler, twitter, WTHashtag
2 Comments
Columbus Clippers – Social Media Report Card
Gabe Norris is in charge of the Columbus Clippers’ Facebook page. To that end, he has to put up with loud, righteous and annoying folks like me. I’m in Columbus Ohio to perform some social media training for the journalists … —yes, there’s more—
Posted in Column, New Media Friday
Tagged @jeffcutler, AAA, baseball, columbus clippers, Facebook, twitter
2 Comments