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	<title>Jeff Cutler - columns, essays and opinions &#187; web</title>
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		<title>It&#8217;s up to you. And three links.</title>
		<link>http://jeffcutler.com/jeff/2011/05/its-up-to-you-and-three-links/</link>
		<comments>http://jeffcutler.com/jeff/2011/05/its-up-to-you-and-three-links/#comments</comments>
		<pubDate>Thu, 05 May 2011 13:42:31 +0000</pubDate>
		<dc:creator>Jeff Cutler</dc:creator>
				<category><![CDATA[Column]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Boston]]></category>
		<category><![CDATA[Brogan]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[mashable]]></category>
		<category><![CDATA[motivation]]></category>
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		<guid isPermaLink="false">http://jeffcutler.com/jeff/?p=1482</guid>
		<description><![CDATA[When looking around the social media universe, you&#8217;ll find a lot of people spouting off techniques to use to make yourself more prominent and effective. These techniques are usually great &#8211; IF. YOU. USE. THEM. But without going forward with &#8230; <a class="more-link" href="http://jeffcutler.com/jeff/2011/05/its-up-to-you-and-three-links/">---yes, there's more---</a>]]></description>
			<content:encoded><![CDATA[<p>When looking around the social media universe, you&#8217;ll find a lot of people spouting off techniques to use to make yourself more prominent and effective. These techniques are usually great &#8211; IF. YOU. USE. THEM. But without going forward with the effort it takes to blog regularly or scour the Internet for great pieces of content to educate yourself, you&#8217;re doomed to failure and a job at a big box store.</p>
<p>So, start your positive journey and poke around the &#8216;net with a purpose from now on. Don&#8217;t just play Angry Birds or Sky Burger on your iPhone &#8211; use your powers for good.</p>
<p>That&#8217;s enough soapboxing, now for three links I found on the Web that I want to share.</p>
<p>Mashable&#8217;s Daily Deals <a title="Daily Deals Infographic" href="http://mashable.com/2011/04/29/deals-infographic/" target="_blank">infographic that shows how the deals posts we&#8217;re getting in our inboxes</a> each day measure up to one another.</p>
<p>A post on <a title="Boston is great" href="http://coconutheadsets.com/2011/05/04/making-boston-awesome-for-entrepreneurs/" target="_blank">what makes Boston great</a> &#8211; other than everything.</p>
<p>And a sign-up page for a <a title="Web Analytics May 23" href="http://www.webanalyticsassociation.org/?page=boston_symposium" target="_blank">Web analytics event on May 23</a>. It&#8217;s way over my head, but you might like it.</p>
<p>What did you see online today? And are you ready to get some success for yourself?</p>
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<p><small>© Jeff Cutler for <a href="http://jeffcutler.com/jeff">Jeff Cutler - columns, essays and opinions</a>, 2011. |
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		<title>Another place you can read me&#8230;</title>
		<link>http://jeffcutler.com/jeff/2008/10/another-place-you-can-read-me/</link>
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		<pubDate>Wed, 22 Oct 2008 12:08:19 +0000</pubDate>
		<dc:creator>Jeff Cutler</dc:creator>
				<category><![CDATA[Column]]></category>
		<category><![CDATA[Non-Fiction]]></category>
		<category><![CDATA[Writing Opps]]></category>
		<category><![CDATA[consumer goods]]></category>
		<category><![CDATA[daily]]></category>
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		<guid isPermaLink="false">http://jeffcutler.com/jeff/?p=268</guid>
		<description><![CDATA[As if I didn&#8217;t have enough to do, I&#8217;ve started a daily review blog. That&#8217;s right, I&#8217;ll be reviewing a variety of items for people who don&#8217;t have the time to check stuff out themselves. Magazines, movies, restaurants, gadgets, Web &#8230; <a class="more-link" href="http://jeffcutler.com/jeff/2008/10/another-place-you-can-read-me/">---yes, there's more---</a>]]></description>
			<content:encoded><![CDATA[<p>As if I didn&#8217;t have enough to do, I&#8217;ve started a daily review blog.</p>
<p>That&#8217;s right, I&#8217;ll be reviewing a variety of items for people who don&#8217;t have the time to check stuff out themselves.</p>
<p>Magazines, movies, restaurants, gadgets, Web sites, technology, consumer goods, travel destinations and more.</p>
<p>Url? Oh, sure. <a title="Jeff Cutler Reviews Stuff JeffsNotes.com" href="http://www.jeffsnotes.com" target="_blank">It&#8217;s JeffsNotes.com &#8211; like CliffsNotes</a>.</p>
<p>If there&#8217;s something you haven&#8217;t had time to try and want me to put on the blog, just leave your comment here or better still, dash over there.</p>
<p>It&#8217;s a brand new site and a work in progress, so gimme your thoughts.</p>
<p>Thanks!</p>
<p>Keep reading!</p>
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<p><small>© Jeff Cutler for <a href="http://jeffcutler.com/jeff">Jeff Cutler - columns, essays and opinions</a>, 2008. |
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		<title>Abbreviated Life: Attention Spans Getting Shorter Still</title>
		<link>http://jeffcutler.com/jeff/2008/09/abbreviated-life-attention-spans-getting-shorter-still/</link>
		<comments>http://jeffcutler.com/jeff/2008/09/abbreviated-life-attention-spans-getting-shorter-still/#comments</comments>
		<pubDate>Tue, 30 Sep 2008 18:48:31 +0000</pubDate>
		<dc:creator>Jeff Cutler</dc:creator>
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		<category><![CDATA[New Media Friday]]></category>
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		<category><![CDATA[aaron]]></category>
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		<category><![CDATA[steve garfield]]></category>
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		<guid isPermaLink="false">http://jeffcutler.com/jeff/?p=234</guid>
		<description><![CDATA[I&#8217;ll admit right at the outset that my attention span could use a gym membership, some spin classes and even some cross training. The cross-training comment was a joke, as my attention span flits from one item to the next &#8230; <a class="more-link" href="http://jeffcutler.com/jeff/2008/09/abbreviated-life-attention-spans-getting-shorter-still/">---yes, there's more---</a>]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ll admit right at the outset that my attention span could use a gym membership, some spin classes and even some cross training. The cross-training comment was a joke, as my attention span flits from one item to the next without minimal urging or outside intervention.</p>
<p>Even as I compose this column, I&#8217;m frantically looking around the room at various objects that might easily take me away from the keyboard and into magical lands. Lands of television watching, Italian Ice snacking, scooter riding, magazine reading, and even furniture construction.</p>
<p>It&#8217;s not that I like all of those activities more than connecting with you readers, but I find my mind struggling to slow its pace and stroll along with my fingers. It&#8217;s not ADD (as I&#8217;ve ranted numerous times about how that&#8217;s a fantasy diagnosis created by antsy parents and accommodating physicians), but it is very real. And I&#8217;m not alone.</p>
<p>Just today, while cruising the Internet at 82MPH and jumping from Facebook to Twitter to CNN to the Sarah Palin Quotes page, I stopped to read a person&#8217;s profile. This guy regularly posts to Twitter as @technosailor and has his regular site here&#8230; <a title="Aaron Brazell and others" href="http://technosailor.com/" target="_blank">TECHNOSAILOR</a>.</p>
<p>His name is Aaron Brazell and he&#8217;s a self-proclaimed social media expert and backs up this bravado with some impressive writing on the subject and a long line of followers on Twitter. I poked around this follower list and added some of the smart ones to my Twitter feed, but then realized that maybe Twitter is starting to supplant longer forms of writing in the social-media space.</p>
<p>Brazell still keeps a blog going &#8211; and has a handful of contributors who blog nearly every day. People like <a title="Steve Garfield" href="http://www.stevegarfield.com" target="_blank">Steve Garfield</a> put videos up and are everpresent in the electronic space. And guys like <a title="Adam Gaffin" href="http://universalhub.com/" target="_blank">Adam Gaffin</a> are putting up news and other media by the barrelful.</p>
<p>But what has happened &#8211; or is happening &#8211; with the general audience in this space? I fear that it&#8217;s slowing and growing at the same time.</p>
<p>Last night my aunt asked me about blogging and &#8216;doing&#8217; a Website. I told her I could get her up and running in 15 minutes, but I stopped short of asking her why she now wants to enter the digital age. I imagine that in the worlds of people 50 and up, digital is new and fresh and email is the wave of the future.</p>
<p>Look at the younger set, though, and you&#8217;ll see a move away from long-form blogs to quick-hit Tweets and Facebook status messages and FriendFeed aggregation of a person&#8217;s activity. In fact, I took a look at three people on Brazell&#8217;s following list and none of them had a blog post fresher than last June. While each had a Twitter post no older than two hours.</p>
<p>Have they run into the problem of having so much short stuff to share that there&#8217;s nothing left to build a bigger discussion around?</p>
<p>Are we facing the ultimate in OMG, L8TR conversations? And where does journalism and column writing fit into this new world?</p>
<p>Thankfully, the proportion of people currently mired in the new-media space is tiny. People are still wondering what a blog does. News organizations are just finding out that a shared Twitter post is called a Tweet. And our legislators don&#8217;t even use email yet.</p>
<p>So is the wave of the future ahead of us or crashing down upon us? It&#8217;s really up to the consumers to decide.</p>
<p>Ultimately, the delivery system isn&#8217;t the major factor to writers and other content producers. A good story, article, feature or column is the ultimate goal. I don&#8217;t care if you eat off a paper plate or the finest china, the meal of information should still be top-notch, accurate and compelling.</p>
<p>Let me know what you think and where you are in relation to the wave(s).</p>
<p>Keep reading!</p>
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<p><small>© Jeff Cutler for <a href="http://jeffcutler.com/jeff">Jeff Cutler - columns, essays and opinions</a>, 2008. |
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