Suffice it to say that a Wheat Thins truck didn’t show up at my doorstep…

…and I wasn’t given a special-edition Wheat Thins branded iPad2 (although they have my address if they decide to do so). But I did garner a response with my tweets. In fact, the response I got cemented me as a fan of the marketing efforts and further solidified my belief that the Crunch is Calling. Here’s why…

Watch the video

Look at the unboxing photos

Read the heartfelt and Wheaty letter

Now, what do you think? Does social media marketing work? Is it only effective with a rabid fan base or can it work with less motivated consumers? What other examples can you share that captured your attention and just plain worked?

Please excuse me now, if I dare utter the phrase again, “Crunch is Calling”.

© Jeff Cutler for Jeff Cutler - columns, essays and opinions, 2011. | Permalink | No comment | Add to del.icio.us
Post tags: Boston, crackers, crunch is calling, Jeff Cutler, Marketing, snacks, video, wheat thins, WWJCE

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This year, for Mother’s Day, my family got together and instead of firing millions of food photos up on the blog I wanted to share here. So here’s what we had…

*by the way, links on WWJCE cost $250 per week, minimum of 21 mentions.

© Jeff Cutler for Jeff Cutler - columns, essays and opinions, 2010. | Permalink | No comment | Add to del.icio.us
Post tags: Boston, family, social media, WWJCE

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I play a little poker and I’m pretty mediocre. I wouldn’t lose a bunch of money, but for a while I was slightly addicted. Not in a bad way…like my Internet addiction (doing email on a rainy Sunday when I could be having breakfast and putting photos of it up on NomX3 or WWJCE)…but I’d play frequently and lose about 52% of the time.

You might look at that figure and think I really stink, but if my math is correct, that means I’m losing about 2% of the time and doing OK the rest of the time. Not horrible at all.

I only got to be that good through the support of a friend of mine. He urged me to watch other players, read books on the game, and to analyze my own strategy.

Chris’ message today is one of support. Of how Andy helped out another player at the table. A big-time poker pro giving someone a little benefit just because he could.

It’s a lesson that if we have the tools at our disposal to help someone – regardless of whether we’ve gotten along in the past or whether our policies/beliefs align – what does it hurt to help out?

To me, this means putting in a good word for someone if you can. Introducing them to smarter people (that’s how we all improve). Going to their events and getting others to go. Making whatever community you’re a part of more cohesive instead of divisive.

Maybe I’m still groggy this morning and it’s making me sentimental.

Or maybe the rain is allowing me to see with clarity that if we don’t do unto others and share our support, friendships and relationships will wash away.

How are you helping support the people in your community?

Keep reading!

© Jeff Cutler for Jeff Cutler - columns, essays and opinions, 2009. | Permalink | No comment | Add to del.icio.us
Post tags: Boston, Chris Brogan, Las Vegas, nomx3, poker, sitboaf, Tweetups, WWJCE

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