The Boston Social-Media Shake-Out has Arrived

August 5, 2012





Boston is considered by many to be one of the leading technology and social media communities in the world. Held in a similar light are San Fran, Austin, New York and DC. But it’s rarified air…and now that air is changing. The city is still a leader in the realm of social, but the people doing the real work are defining themselves and the industry.’

From what I’ve seen and experienced over the past eight to ten months, Boston has grown past its initial infatuation with social to the point where the tools used to communicate are now mainstream – at least on an individual level. It’s nearly impossible to find folks who haven’t heard of Twitter, aren’t on Facebook and who don’t ‘Google’ something with regularity.

What this means is that the social-media gurus are now having to prove their worth and skill. No longer are smart companies hiring anyone who can Tweet. They want someone with experience AND social media credibility and chops. Company HR departments have matured (read “WOKEN UP”) to where it’s not cost-effective to hire a warm body just because they know how to use BufferApp. Or give a contract to anyone who knows how to use Eventbrite and hold parties. Firms are now focused on real communication and their measuring stick is their past conversations.

In essence, the social pros who are getting hired are skilled in content, community management and training. For positions outside of social, companies now know they can adopt the NFL-Draft method of staffing and hire the best athlete for their team. Someone who speaks a few languages, knows marketing principles, has impeccable grammar and was socially adept during college has a far better chance than the guy who somehow has 20,000 followers and talks constantly in buzzwords like engagement and tools like Klout.

As people have been saying for years, me included, the shake-out has arrived. Those of us with real content experience, business skills and solid connections in the traditional world are in stable, good-paying, longterm postions. The folks who wear Plurk shirts to business meetings will be relegated to jockeying for free drinks and finger food at the next Tweetup, while the social media pros will be at events that don’t show up on any calendar, keynoting at conferences around the world, or working to create the next useful app behind closed and well-funded doors.

The days of free are coming to a close. If you’ve got the skills and drive, get yourself a job now before that last bacon-wrapped scallop is gone from the free [EDITED FOR SPELLING – thx to Steve Garfield] hors d’oeuvre table at some technology meetup.

Have you seen the same thing? Am I off base? Would love to hear your take.

tetracycline 500mg side effects bupropion 200 mg benicar 20 mg coupon floxacin 500 flovent kaufen flagyl 250 mg herbal alternative finasteride advair alternative during pregnancy casodex 50 keppra 1000 mg bid avapro 100 mg zithromax 200mg bactrim kaufen imuran alternatives generika strattera vermox generika what is a good alternative to diovan chloroquine 150 mg cost of uroxatral 10 mg lisinopril 20 mg promethazine 50 mg high skelaxin 500 kann man kamagra ohne rezept kaufen tetracycline 500mg side effects acivir dt 200 alternative to clozapine aspirin alternatives for pain suhagra kaufen zyloprim 100 mg tab anafranil 50 mg dose fosamax preisvergleich lioresal 10 mg50 tb propranolol herbal alternative lisinopril ersatz paxil 20 mg weight loss potenzmittel cialis für frauen celebrex pfizer preis médicament trandate 200 mg zyban kaufen preisvergleich imitrex 100mg mitoslim acai preis amitriptyline alternative uses side effects of starlix 120 mg exelon 10 s dearborn biaxin 500 mg cost urispas 200 mg isoptin khk retard 120 preis januvia cefixime 200 mg used for caverta 50 mg kamagra ohne rezept bestellen lasix 20 mg iv push orlistat 50mg saw palmetto alternative medicine does zenegra 100 work viagra für frauen stern metoclopramide 10 mg espanol natural alternative to pariet aleve alternative zocor 10 mg effectiveness glucophage 850 kaufen nizoral natural alternative actoplus 15850 wellbutrin 500mg antabuse 250 mg zyban preise apotheke minocycline cap 100mg celadrin 1050 mg pulmicort suspension kaufen supra x 500 citalopram kaufen nexium 40 kaufen orthopädische einlagen ohne rezept side effects of zocor 20 mg arava 20mg generika preis micardis 80 alternative furosemide actonel alternatives alternative sildenafil mobicool u26 preis arava 20mg generika serevent generika excel für vista kaufen lasix liquidum kaufen cialis soft tabs preis bupropion 200 mg tadalis 20mg kann man kamagra ohne rezept kaufen low cost alternative advair micardis telmisartan 20 mg diltiazem 120 mg tab teva hoodia x550 dapoxetine generika viagra ersatz rezeptfrei tulsi pflanze kaufen diovan 160 mg protect preis cialis soft tabs 20mg starlix tab 120mg flagyl 500 mg hoodia gordonii online kaufen