The Boston Social-Media Shake-Out has Arrived

August 5, 2012

Boston is considered by many to be one of the leading technology and social media communities in the world. Held in a similar light are San Fran, Austin, New York and DC. But it’s rarified air…and now that air is changing. The city is still a leader in the realm of social, but the people doing the real work are defining themselves and the industry.’

From what I’ve seen and experienced over the past eight to ten months, Boston has grown past its initial infatuation with social to the point where the tools used to communicate are now mainstream – at least on an individual level. It’s nearly impossible to find folks who haven’t heard of Twitter, aren’t on Facebook and who don’t ‘Google’ something with regularity.

What this means is that the social-media gurus are now having to prove their worth and skill. No longer are smart companies hiring anyone who can Tweet. They want someone with experience AND social media credibility and chops. Company HR departments have matured (read “WOKEN UP”) to where it’s not cost-effective to hire a warm body just because they know how to use BufferApp. Or give a contract to anyone who knows how to use Eventbrite and hold parties. Firms are now focused on real communication and their measuring stick is their past conversations.

In essence, the social pros who are getting hired are skilled in content, community management and training. For positions outside of social, companies now know they can adopt the NFL-Draft method of staffing and hire the best athlete for their team. Someone who speaks a few languages, knows marketing principles, has impeccable grammar and was socially adept during college has a far better chance than the guy who somehow has 20,000 followers and talks constantly in buzzwords like engagement and tools like Klout.

As people have been saying for years, me included, the shake-out has arrived. Those of us with real content experience, business skills and solid connections in the traditional world are in stable, good-paying, longterm postions. The folks who wear Plurk shirts to business meetings will be relegated to jockeying for free drinks and finger food at the next Tweetup, while the social media pros will be at events that don’t show up on any calendar, keynoting at conferences around the world, or working to create the next useful app behind closed and well-funded doors.

The days of free are coming to a close. If you’ve got the skills and drive, get yourself a job now before that last bacon-wrapped scallop is gone from the free [EDITED FOR SPELLING – thx to Steve Garfield] hors d’oeuvre table at some technology meetup.

Have you seen the same thing? Am I off base? Would love to hear your take.

fluoxetine ld50 keppra 100mgml oral solution cytotec rezeptfrei kaufen buy malegra 50 celebrex pfizer preis depakote 350 mg hoodia 2000 side effects bactrim 500 mg side effects imitrex 100mg crestor kaufen preis finasterid ratiopharm lithium preis kg menosan salvia online kaufen femara kaufen prandina biluna preis promethazine 50 mg high cleocin t kaufen propecia für frauen diltiazem preis nabumetone 750 mg vs celebrex vantin 100 seroquel alternatives cordarone 150 promethazine 107 alternative to sustiva cialis generika online strattera preisvergleich stromectol in holland kaufen sildenafil 50 mg 4x4 alternative flagyl femara preis isoptin khk retard 120 minocycline cap 100mg over counter alternative benzaclin evista ipw-200 wireless ip camera robaxin 750 mg addictive ersatz für viagra rezeptfrei paxil 20 mg weight loss asacol natural alternatives dulcolax alternatives wirkt tadalafil bei frauen prilosec 10 mg suspension zoloft 20 mg mestinon 60 mg 20 draje diclofenac 100mg dosage use of seroflo 250 acai 500mg prazosin alternative lithium 450 mg lithium alternatives alternative synthesis of tadalafil pde5 inhibitor serevent preis flagyl 500 mg alternative orthomol preis ginseng acai 500mg benefits herbal alternative to effexor wie wirkt viagra bei frauen is there an alternative to reglan voveran 50 ge usage arimidex preisvergleich 100 lithium 450 er torsemide 10 tab augmentin 1000 pletal 100 mg tablets low cost alternative advair purinethol preis schweiz azulfidine 500 zyprexa alternative metformin 100 mg bupropion 450 mg side effects snovitra 20 mg wirkung alternative to sustiva betnovate salbe kaufen claritin down alternative duphalac alternative terramycin augensalbe kaufen amoxil 250 mg uses strattera preisvergleich tadacip erectalis 20 mg tabletten mobicool u26 preis generika nexium mups 40mg seroquel rezeptfrei kaufen dramamine coupon 2015 sildenafil 100mg für frauen alternative zu diltiazem haldol 10 mg iv prednisone alternative medicine cleocin 450 mg natural alternative tretinoin cream diamox generika retin a gel alternative zantac alternative zyrtec coupon 2015 paxil alternative pregnancy ditropan 10 mg alternative to benadryl for itching claritin down alternative benfotiamine 200mg citalopram online kaufen ohne rezept