What? A Webinar? Why and for Whom?

May 18, 2009

Is that enough W’s for you? I’m not trying to usurp the journalism story rule but I did want to share with you my schedule for the week. WAIT. I’ll do that in a separate post.

In this post I wanted to let you know why a merry band of men and women*(look in the right banner for “Our Friends”) thought – as did I – that it would be a good idea to create a webinar for Chief Marketing Officers. That’s what CMO means if you didn’t know. And also why it would be a good idea to give it a listen if you care about how you market your business.

Oh, the Webinar is tomorrow. Go sign up HERE. It’s only about 40 minutes plus a Q&A section. You might learn something about using social media, communities and other tools and techniques to reach your audience. Now here’s the top five WHYs…

1 – Shiny tools like Twitter and Facebook are being overused by everyone. If you want to stand out and have a measurable impact with your audiences, you should know the best ways to integrate these tools into your existing marketing plan.

2 – The majority of individuals in management positions don’t understand how the aforementioned shiny tools might help them communicate with audiences they’ve never reached. The Webinar series will explain some techniques for explaining how community building is done in Web 2.0 and 3.0 ways.

3 – Resources are dwindling. As your staffers get handed a box from the copy room and are escorted to the door you’re left doing the same work with fewer people. We’ll help explain how to get this work done by balancing your remaining team and using new tools.

4 – Outside perspective is valued everywhere, even if it’s not discussed. You might not want to hear what a consumer has to say all the time, but it can help you refine your message. You might hate hearing a competitor’s opinion of your process, but it could help you beat them the next campaign you run. Our team has CMOs, journalists, content specialists, marketing pro’s, advertising agency executives, account managers and sales people on it. Our views will help you look objectively at your current marketing path and either pat yourself on the back or lock yourself into a closet and weep quietly. But at least you’ll well-reasoned impetus to do so.

5 – It’s free and any return you get is 100%. When have you gotten 100% on any campaign? I thought so.

Join for The Skeptical CMO and friends: The value of building your online community (before you need it)”
Date:  Tuesday, May 19, 2009
Time:  3:30 PM – 4:30 PM EDT

Here’s the sign-up link again.

If you have ideas for future Webinars (or marketing podcast episodes), or if you have questions for the panelists, leave them here in the comments.

Keep reading…and thinking!