Buying on impulse

July 7, 2008

Here’s a column I just wrote for my sabbatical site…

A pack of gum, a pair of shoelaces, perhaps a paperback novel. These are the things you might consider as impulse purchases. But as economies of scale come into play and the cost of living – as well as the remuneration we receive – goes up and up, our impulse purchases become larger.

Talk to the guy who showed up at home with a 46-inch HDTV. Or the woman who thought the $1200 tennis bracelet was “perfect”. Or even my father who, ahead of his time, bought a house the same way.

Read more at my other site