Running a Tweetup for Business. A Recap.

May 1, 2011

As many of you know, I create content for a living.

More simply put, I write stuff and people pay me to do so. I’m also a social media trainer, guest speaker and event organizer. To that end, I keep an event calendar over at and schedule dozens of speaking gigs and training sessions each year all over the United States.

In my role as content creator and event organizer, I’ve put together numerous Tweetups. These have included events for Nissan, Society of Professional Journalists, Egg-Nog Fanatics, the audience of NomX3 and even Ford Motor Company. But recently, I jumped up a level and was honored to be able to merge a few of my skills at an event for Novell – it was what I like to call a Focus Group Tweetup.

The invitation-only event (tweaking the literal definition of a Tweetup with its exclusive nature) brought together 16 technology, community, social and business professionals to talk about a software product. I planned the event at the amazing Brasserie Jo in Boston – and I will tell anyone who will listen that it’s as close as you can get to dining in Paris without flying 3000 miles.

So, right off the bat I had upped the ante. Here are some photos from the night, some facts about the discussion, a link to the product if you want to try it out, and my evaluation of how things went. If you’ve ever wanted to organize a Tweetup, anyone can do it. You just need some organizational skills and the energy to pull it off.

I expect to be doing similar events in Salt Lake City and Austin, TX over the next month or so, and will be doing a few Ice Cream Tweetups over the summer in Boston. Just follow me on twitter if you’d like to be sure not to miss those Tweetups.


Novell Vibe Cloud Outreach Tweetup – Boston, MA – April 25, 2010

The food was amazing – a Prix Fixe menu prepared with four courses and select beverages from Brasserie Jo.

The guest speaker for the evening was the talented Doug Haslam. He talked about community and collaboration – two of the facets that the Novell team is trying to foster with their Vibe Cloud product.

The Novell team was on hand to discuss how to use Vibe Cloud and to answer questions from various social media luminaries. Essentially, Vibe Cloud is real-time social collaboration made enterprise-secure.

Here are some shots of the evening…

The list of attendees included…

Doug Haslam

David Karp

Steve Garfield

Meg Fowler

Bobbie Carlton

Ellen Rossano

Shwen Gwee

Todd Van Hoosear!/vanhoosear

Christine Major

Stephen Dill

Cappy Popp

In all, I think everyone enjoyed themselves and the event met or exceeded the goals we set at the beginning.

Have you ever attended an exclusive Tweetup? What are you thoughts about how businesses might start using this meeting model going forward?