Speaker Wanted? Call Me. Social Media and Content Road Trip.

October 10, 2011

If you’re familiar with the business environment, companies are increasingly getting on board with social media communication tools. They’re becoming motivated to learn about social media and by extension, they’re hosting more on-site and peripheral training events where their entire organization can learn how to use new media communication methods.

People who host radio broadcasts and podcast marketing shows are also familiar with this pattern. They know that social tools are just a new way to communicate – but there’s no denying that people need to know how to use them before jumping into the pool.

According to a few recent articles, there are advantages and disadvantages to jumping into social media too soon…and especially if you’re looking to perform social communication for your business.

The premise of Marketwire’s article from last year is that companies should jump on board. For example…

Social media is more than just a fad, and for many companies, it is becoming a bigger, more integral part of their overall marketing mix.  Social media presents numerous opportunities for businesses that might otherwise cost a company thousands (if not millions) of dollars in marketing and advertising spend.  According to eMarketer, in 2010 social media spend for B2B industries is projected to increase 60 percent over last year. But, what does this have to do with you and why should your business use social media?

And this is probably why I’m getting a lot more calls for training sessions. Managers and C-suite folks are trying get a handle on social media tools and how they can be used to deliver ROI for their business. In fact, in the course of the past two months, I’ve been all over the country performing training for SPJ and RTDNA, the Cable Communicators of America, the NLGJA and more.

Further, I’m excited to be speaking later this month and in early November at The Boston Globe, the Journalism Interactive Conference in College Park, MD, the interesting and amazing Tech Day Camp, at a Tweetup in Las Vegas and then co-hosting a session with Kate Brodock at Blogworld Expo in Los Angeles.

These sessions are going to be fun and they’re going to help bring a lot of professionals up to speed on today’s latest social media tools. Want to get on board? Send me an email or leave a comment on this post.