Who you Callin’ Cracker?

June 30, 2011

Unless you’ve been living under a rock or ambled over to this blog looking for Jeff Cutler the award-winning Canadian architect, you realize that this Jeff Cutler is a fan of consumables. From gadgets to gourmet food, I am unabashed about my love for products. That’s why, when I heard about and subsequently saw the Crunch is Calling Wheat Thins marketing campaign, I tossed out a few tweets.

Suffice it to say that a Wheat Thins truck didn’t show up at my doorstep…

…and I wasn’t given a special-edition Wheat Thins branded iPad2 (although they have my address if they decide to do so). But I did garner a response with my tweets. In fact, the response I got cemented me as a fan of the marketing efforts and further solidified my belief that the Crunch is Calling. Here’s why…

Watch the video

Look at the unboxing photos

Read the heartfelt and Wheaty letter

Now, what do you think? Does social media marketing work? Is it only effective with a rabid fan base or can it work with less motivated consumers? What other examples can you share that captured your attention and just plain worked?

Please excuse me now, if I dare utter the phrase again, “Crunch is Calling”.