Vlogging for Business – Salem State University Enterprise Center

March 31, 2018

Let’s talk about business skills and the solopreneur. If you’re a business owner, one of your primary tasks is generating leads and subsequently building your book of business. For years people have relied on traditional advertising and marketing techniques…and that has worked for some.

For others, the best way to reach an audience has been a more visual approach. While direct mail can work and Websites/blogs/TV ads might also be effective, harnessing control of your image and message is best done via something called Vlogging.

At its core, vlogging is similar to blogging because you’re using an online approach to sharing your content. Where blogging and vlogging diverge is at the video component. A blog CAN include video; a vlog MUST include video.

So, when Steve Garfield pointed me in the direction of a speaking opportunity at the Enterprise Center, I jumped at the chance. My speaking gigs since 2008 have been based on content creation and these efforts have been focused on the written word and still images. I’m still mired in the blogging world, but as I told the class this week, “pointing a video camera at someone to conduct an interview and create content is far easier than using a notebook and a laptop.”

This model is more efficient when I wear my journalist’s hat and cover events like SEMA, CES, Newport Jazz Fest, SXSW and other tech and social events. And as a content-creation solution, vlogging and video interviews are fantastic for helping small businesses emerge.

Here’s a simple example of how vlogging can help a business succeed. It’s a video I crafted after my recent speaking gig, and I think you’ll see how well video can engage and connect with audiences. Enjoy.

If you’d like to speak to me about keynoting your conference, covering an event using still photography and video, or creating written profiles of your employees and customers, please get in touch via the contact form here.

Shared below are some links to the products I use when I’m on the job. Thanks for reading (and watching).

———Cameras Used To Shoot This Video——-

Canon EOS 7D Mark II – http://amzn.to/2zgqRz8

ThiEye T5e Action Camera (similar to a GoPro, true 4k video) – http://amzn.to/2F7HkrJ

———Lens——-

Sigma 24-70 f2.8 lens for Canon – http://amzn.to/2zjprpI

———Tripods———-

Manfrotto 190 Tripod – http://amzn.to/2AlFkK4

———Tripod Head———-

Vanguard SBH-100 ballhead – http://amzn.to/2zkEQWD

———-Microphones/Recorders——-

Rode VideoMic GO Shotgun Microphone – http://amzn.to/2h5w6t5

Zoom H4N Digital Multitrack Recorder – http://amzn.to/2mKquaj

———-Drone——-

Phantom 3 Standard Drone – http://amzn.to/2zkLIDi

DISCLAIMER: This video and description contains affiliate links, which means that if you click on one of the product links, I’ll receive a small commission. This helps support the channel and allows me to continue to make videos like this. Thank you for the support!